Property Portfolio Analysis of Accor Group Properties

Running Head: PROPERTY PORTFOLIO ANALYSIS OF ACCOR GROUP PROPERTIES
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Running Head: PROPERTY PORTFOLIO ANALYSIS OF ACCOR GROUP PROPERTIES
Contents
Introduction................................................................................................................................3
Upper Scale................................................................................................................................3
Novotel Hotel Resorts V/S Grand Mercure Hotel & Resorts (Luxury Category).....................3
Provided facilities...............................................................................................................3
Novotel Resorts...................................................................................................................3
Grand Mercure Hotel & Resorts.........................................................................................4
Service available.................................................................................................................4
Novotel Hotels and Resorts................................................................................................4
Grand Mercure Hotel & Resorts.........................................................................................4
Room Rates.........................................................................................................................4
Novotel Resort....................................................................................................................4
Grand Mercure Resorts.......................................................................................................5
Revenue Streams.................................................................................................................5
Housekeeping Functions.....................................................................................................5
Food & Beverage Outlets...................................................................................................6
Supplementary Services......................................................................................................6
Budget Scale...........................................................................................................................6
Mercure Hotel V/S Adagio.....................................................................................................6
Provided facilities...............................................................................................................6
Mercure Hotels...................................................................................................................6
Adagio.................................................................................................................................7
Service available.................................................................................................................7
Mercure Hotel.....................................................................................................................7
Adagio.................................................................................................................................7
Room Rates.........................................................................................................................7
Mercure Hotel.....................................................................................................................7
Adagio.................................................................................................................................7
Revenue Streams.................................................................................................................8
Housekeeping Functions.....................................................................................................8
Food & Beverage Outlets...................................................................................................8
Supplementary Services......................................................................................................9
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Running Head: PROPERTY PORTFOLIO ANALYSIS OF ACCOR GROUP PROPERTIES
Bibliography.............................................................................................................................10
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Running Head: PROPERTY PORTFOLIO ANALYSIS OF ACCOR GROUP PROPERTIES
Introduction
Accor group of hotels is an international brand operating in more than 100 countries with a
total room strength of around 4000 rooms. Based in France this group has a diversified
portfolio to cater to the needs of “Luxury hotel accommodations” and “Budget hotel
accommodations (Sturman, 2018).” In order to maintain a variety in its offering, with a
passage of time the Accor group has floated more than 15 brands. Each brand has a different
set of signature and services (Saha, 2918). This brand has maintained a variety in the
offerings while following the norms of star category ratings as they are prevailing for the
accommodation industry (Esan, 2018). In the current assignment, we are comparing four
different brands of this group falling under two different categories on the lines of a Property
Portfolio analysis. We will compare and contrast these properties on six different criteria.
Upper Scale
Novotel Hotel Resorts V/S Grand Mercure Hotel & Resorts (Luxury Category)
Provided facilities
Novotel Resorts
Most of the hotel and resorts working under the flagship of the Novotel brand are in
compliance with five-star amenity standards. Gradually they are integrating other brands in
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