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Accounting and Business Analysis of Sainsbury | Report

   

Added on  2020-02-03

24 Pages6130 Words68 Views
Accounting and Business Analysis

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................4TASK 1............................................................................................................................................41.1 Creating the plan for collection of primary and secondary data............................................41.2 Choosing appropriate survey methods, sampling techniques and questionnaire...................51.3 Collecting data using plan and sampling methods.................................................................61.4 Producing a report summarizing the findings and rationale and conclusion.........................6TASK 2..........................................................................................................................................10Comparing different formats of financial statement and their appropriateness for different typeof business..................................................................................................................................111.3 Interpreting and comparing financial statements using appropriate ratios..........................12TASK 3..........................................................................................................................................142.1 Classifying different types of cost.......................................................................................142.2 Using different costing methods to calculate cost with the suitable methods.....................142.3 Selecting appropriate budgeting methods for an organization and preparing budgets.......16TASK 4..........................................................................................................................................173.1 Analyzing budgets and making appropriate decisions.........................................................173.2 Calculating the unit cost and making pricing decision using relevant information............183.3 Assessing the viability of a project using investment appraisal techniques.......................193.4 Analyzing sources of finance available to business.............................................................21TASK 5..........................................................................................................................................21CONCLUSION..............................................................................................................................21REFERENCES..............................................................................................................................22

INTRODUCTION Accounting and business analysis plays important role in the success of the businessunder which varied kind of data are collected for the purpose of meeting specific objectives ofthe business. The accounting department deals with costing, investment and other financingrelated activities of the business. The present report is based on Sainsbury which is the secondlargest chain of the supermarket in the United Kingdom. This business deals with several kind offood and grocery products. The report under investigation aims to expand the business in theLondon with opening its small new branch. In this regard, varied accounting tools or informationrelated to cost have been applied to reach the valid outcome. Furthermore, appropriate data arecollected through which researcher can take out the valid outcome.TASK 11.1 Creating the plan for collection of primary and secondary dataThe plan of data collection is very important which provide valid information so as toreach the valid outcome. The data collection procedure consists of information related to bothprimary and secondary data. Data collection can be defined as the process of collecting data fromvarious sources and preparing it to be used for the further processes (Scarpa and Azzalini, 2012).Data gathering should follow systematic approach so that the obtained data is organized and wellrecorded. The purpose of collecting data is to make information and data available that can beused in decision making process and solve various problems. Data can be classified into twocategories: The below mentioned sources are referred for the purpose of collecting data-Primary data-There are different sources of primary data which can be used researcher todraw the valid outcome. These sources cover questionnaire, interview and survey etc.The selection of right kind of method is done in accordance with the research aim andobjectives. This leads to cater the requirement of all related parties ans support scholar inderiving the valid outcome (Srivastave, 2011). The current report on the expansionproject of Sainbury, questionnaire method will be used under which open and close endedquestions will be added.Secondary -The sources used for the collection of secondary data cover journals, booksand online articles. This is helpful for researcher to gather the valid information and

accordingly reach the outcome of the investigation. The proposed plan of expansionassists management of Sainsbury to collect information related to available fund andaccordingly use of financial statements and competitors data are useful (Sobh and Perry,2006).1.2 Choosing appropriate survey methods, sampling techniques and questionnaireThe survey methodology applied for the current project of Sainsbury is questionnaireunder which management of the business will focus on internal department only (Jackson, 2010).For this purpose, questionnaire consisting at least 5 questions will be distributed among therespondents and they will be asked to reply on the same by filling the questionnaire online.Here, the selection of respondents is done on the basis of probabilistic sampling underwhich 10 managers from the different department will be selected (Goddard and Melville,2004). The specific research design is simple random so as to reduce the chance of bias from thestudy. In addition to this, simple and systematic questionnaire will be developed. Sample size forthe research is selected in an appropriate through which overall population can be represented(Johnson and Christensen, 2008). Moreover, questionnaire has been mentioned as follows-Name____________________Age18-30 Years31-35 Years36-40 Years41 and above1. Which pricing strategy is beneficial for the business?Cost plus mark upPremium pricingPenetrationAll of the above2. Do agree that application of investment appraisal techniques reduces uncertainties?Strongly agreeAgreeNeutral

Disagree Strongly disagree3. Which of the following method is most suitable for selecting the right option?Net present value methodInternal rate of returnPaybackAll of the above4. Do you think that cost can be controlled?YesNo Can't say5. Do you feel that analysis of financial statement is enough for the analysis of entire business?YesNoCan't say1.3 Collecting data using plan and sampling methodsThe data collected from the primary research are explained as follow in the form ofgraphical representation. This is helpful for scholar to reach the valid outcome and accordinglyproduce the end results so as to implement the appropriate for the well being of the business(Viviers and Cohen, 2011). Furthermore, simple random sampling has been applied for thepurpose of collection of primary data under which chance of bias is reduced to a great extent.This reflects the validity and reliability of the collected information so as to meet the aim andobjectives.1.4 Producing a report summarizing the findings and rationale and conclusionTheme 1: Cost plus market up pricing strategy is beneficial for the business4Cost plus mark up40%3Premium pricing30%2Penetration20%1All of the above10%10100%

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