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Marketing Strategies of M&S

   

Added on  2020-12-29

23 Pages5028 Words315 Views
Business Accounting;Business Analysis andPrinciples of Marketing

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Selecting a plan on basis of proper survey methods, questionnaire and samplingtechniques for gathering data..................................................................................................11.2 Explaining how budget, calculation of units, investment appraisal techniques and sourcesof fund helps in decision making............................................................................................5Calculation of unit cost...........................................................................................................5TASK 2............................................................................................................................................63.1 Different types of financial statements for different types of businesses ........................6Application of management accounting techniques to calculate costs and preparation ofbudgets for your classify different types of cost.................................................................10Budget for marks and Spencer:......................................................................................................13TASK 3 .........................................................................................................................................151. Marketing Concept and Processes....................................................................................152. Segmentation, targeting and positioning criteria for products and/or services in response toexisting marketing problems/issues......................................................................................163. Differentiation between Marketing Mix and extended marketing mix and its importance insustaining competitive advantage.........................................................................................17CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19

INTRODUCTIONFollowing report comprises that for M&S the data can be collected from both primaryand secondary methods. The pricing techniques are important for M&S as it belongs to retailindustry and directly deals with consumers which are mostly affected by the price of a product.The various sources from which it can raise funds are also explained in this report. The methodof costing which can used by M&S is absorption method as this will lead to maximise the profitof the business. For the market orientation a relationship of cost and benefits with it isestablished. With this a different between marketing mix and extended marketing mix of M&S isalso presented along with the competitive advantages which marketing mix can extend to M&S.TASK 11.1 Selecting a plan on basis of proper survey methods, questionnaire and sampling techniquesfor gathering data.Subject: To identify how business accounting helps in process of decision making withregard to investment.The selected plan would be discussing various implications that how business accountingplays major role with context of decision making as it has requirement of both primary andsecondary data as well. Hence, following research tools and techniques has been undertaken bythe scholar of M&S for the purpose of sample selection and data collection such as:Data collectionPrimary data: The data would be directly extracted by the researcher of M&S fromsurvey techniques, observations as it would be gaining context with context to specific subject.There is requirement of information which is assessed internally as from employees andmanagers of Marks and Spencer (Delbon and et. al., 2017).Secondary data: The information would be collected through internet, journals andarticles which are already published. The should be taken from authenticate source.Survey MethodIt is considered as very important stage as it could not be ignored from manager becauseit provides appropriate justification of performance in effective manner. There would beimplication of online survey methodology because it is time savvy and gives accurate outcome.1

Sampling FrameThere would be application of random based sampling as it would select 20 employees ofM&S and questionnaire should be passed to them with its rules and regulations.QuestionnaireDemographic variableGender:MaleFemaleOthersAge:20 – 3536-5051 and above1.Is business accounting helps in tracking financial feasibility in appropriate aspect?Strongly AgreeAgreeDisagreeStrongly Disagree2.Does business accounting help in analysing future trend?YesNo3.Which factor affects most?Reliability2

AccuracyConsistency4.Does business accounting leads to manipulation?Strongly AgreeAgreeDisagreeStrongly Disagree5.Recommendation?..........................................InterpretationRespondentsTheme 1Theme 41132213144325136217128439111014112212411314142215233

16311712183219212011Mean1.92.15Median22Mode11Interpretation: The above table is indicating the outcome of respondents as question 1 isnamed as theme 1 and question 4 is taken as theme 4. These both are directly replicating thatbusiness accounting helps in process of decision making with which measures. The mean of 1.9of them 1 which is signifying that many people are indicating agreeing that financial viabilitycould be observed through business accounting. The mean of 2.15 of them 4 manipulating is alsoperformed in organization.OutcomeRespondentsPercentageTheme 1945.00%Strongly agree630.00%Agree315.00%disagree210.00%Strongly disagree20100.00%Theme 4RespondentsPercentageStrongly agree735.00%Agree630.00%disagree420.00%Strongly disagree315.00%20100.00%4

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