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Accounting and Financial Management | Case Studies

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Added on  2019-10-30

Accounting and Financial Management | Case Studies

   Added on 2019-10-30

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Running head: ACCOUNTING AND FINANCIAL MANAGEMENTAccounting and Financial ManagementName of the Student:Name of the University:Author’s Note:Course ID:
Accounting and Financial Management | Case Studies_1
1ACCOUNTING AND FINANCIAL MANAGEMENTTable of ContentsAnswer to Question 1:.....................................................................................................................2Answer to Question 2:.....................................................................................................................3References:......................................................................................................................................5
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2ACCOUNTING AND FINANCIAL MANAGEMENTAnswer to Question 1:Based on the case study, it has been found out that Big Business Tobacco (BBT) is alarge manufacturer of tobacco products in Australia and it is the leading firm in relation to salesof cigarettes. In addition, China has been identified as the progressing nation, in which theorganisation could seek opportunity in diversifying its business for enhancing the overall salesmargin. Due to this, a debate about the health-related warnings has taken place in relation toprinting on the cigarette packs. Henceforth, the major stakeholders involved in the debate arediscussed briefly as follows:Marketing manager:It has been identified that Mary Bender, the marketing manager of BBT, has beenassociated with designing the cigarette packs, which would be initiated in the market ofAustralia. In this regard, Jondle, Ardichvili and Mitchell (2014) advocated that it is of utmostneed for the marketing manager of an organisation to assure the initiation of a specific product inthe target market. However, Dinnie (2015) argued that if the marketing manager of anorganisation lacks in relevant knowledge and pertinent skills, it might lead to loss of the overallsales revenue of the firm. From the perspective of the marketing manager of BBT, the primarybusiness target is to ensure profits for raising the overall shareholders’ wealth. Hence, includinghealth-related warning on the cigarette packs might minimise the projected volume of sales ofthe firm in the market of Asia.Public relations manager:
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