Responsible Management Essay of British American Tobacco

Responsible Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
Main elements of CSR approach.................................................................................................1
Work done for stakeholders and global CSR initiatives by company........................................2
CSR and ethical problems faced by company.............................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4
.........................................................................................................................................................4

INTRODUCTION
Fulfilling responsibilities towards society in which a business is running their operations
is one of the most important aspects for an organisation (Godemann and et. al., 2014). British
American Tobacco is a multinational company. They sell cigarettes in the market and Russia is
very important country for them because it has significant amount of contribution in revenue of
this enterprise. This assignment will discuss about various elements which are included in CSR
approach along with global corporate social responsibility initiatives as well as problems relating
to sustainability and ethics.
TASK
Main elements of CSR approach
Tobacco is harmful for human beings but its sale is not illegal in most of the countries.
Companies operating in this industry have to go an extra mile in terms of CSR because they are
selling a product in market which is taking life of many people. BAT Russia is serious about
their responsibilities towards society and this is the main reason that they have adopted an
impressive approach for following their responsibility. Below are some of its key elements:
Prevent minors from smoking – In every nation, there is restriction on minors to smoke
cigarettes. This product is harmful for adults but they should have complete awareness about risk
of smoking. Many people argue that society cannot decide that what a young person should or
should not do but BAT Russia firmly believes that providing complete information about product
and its impact on the health of human beings is very important because misguiding minors in
order to increase sale of company is not right (Solitander and et. al., 2012). It is a combined
responsibility of public, manufacturer and government bodies to stop young generation from
using a product which is not good for their health especially in the long run.
Sales representatives of BAT Russia do not only take orders from retail sellers but, they
also give them knowledge about government regulations and provisions. They communicate
them information about consequences of smoking and ask them for stopping the sale of
cigarettes to minor as it is illegal. This company is taking assistance of other firms of same
industry for developing a brochure which contains details about law against using tobacco
products by under 18.
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