Accounting and Finance Project 2017-18

Acc 4003 Interim Project

THE ACCOUNTING AND
FINANCE PROJECT
2017/18
Common Academic Framework
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Accounting & Finance Front Project Sheet
NB. This sheet must be attached to any submission of Accounting & Finance field
module coursework. No assignment will be accepted without it.
Student Name:
Student ID:
Title of Module: Accounting and Finance Project 2017-8
Module Code: ACC4003 STD/IL
Title of Coursework:
Module Leader: Tambu Mangezi
Dissertation Supervisor:
Hand In Date:
Checklist before submission
1. Have you read, understood and acted in accordance with the referencing guidelines set
out in the appropriate Accounting & Finance Module Guide.
2. Where you have quoted directly from or where you have paraphrased the work of others,
have you acknowledged and appropriately referenced the source of your quotation in the
body of the text?
3. Have you placed all direct quotations in inverted commas?
4. Have you listed and correctly cited all your sources in your reference list and
bibliography?
Declaration by the candidate named above
1. I confirm that this is my own work (or, in the case of a group assignment, the work of my
group) and that, although I may have consulted others in the course of assembling
material for the work, the finished article has been completed without help or
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participation of any other person (other than, in group assignments, other members of
the same group).
2. The work contains no material drawn from unattributed sources.
Student Signature (Type in) ________________________
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Table of Contents
Checklist before submission................................................................................................................2
Declaration by the candidate named above......................................................................................3
1.1 Introduction and rationale..................................................................................................................5
2.1 Research question, aim, and objectives.........................................................................................5
3.1 PESTE Analysis.................................................................................................................................6
3.2 Political factor..................................................................................................................................6
3.2 Economic factor..............................................................................................................................6
3.3 Sociological factor..........................................................................................................................7
3.4Technological factor........................................................................................................................7
4.1 Porter’s Five Forces...........................................................................................................................8
4.2 Rivalry between competitors.........................................................................................................8
4.3 Threat of entry................................................................................................................................8
4.4 Threat of substitutes......................................................................................................................9
4.5 Bargaining power of buyers..........................................................................................................9
4.6 Bargaining power of suppliers....................................................................................................10
5.1 SWOT analysis.................................................................................................................................10
5.2 Tesco SWOT................................................................................................................................10
5.3 Sainsbury’s SWOT.......................................................................................................................11
5.4 Morrison SWOT............................................................................................................................12
6.1 Selection and Justification of financial ratios................................................................................12
6.2 Selection and Justification of non- financial ratios.......................................................................13
7.1 Timetable to complete the work.....................................................................................................14
8.1 Conclusion.........................................................................................................................................15
References..............................................................................................................................................16
Appendix 1-Financial ratio.....................................................................................................................18
Appendix 2 - Non financial ratios..........................................................................................................19
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1.1 Introduction and rationale
Three companies named as Tesco, Sainsbury’s and Morrisons dominate the supermarket retail
chain in UK. After the economic recession, there was increase in food prices as well as
tightened belts where the supermarket retail industry was shaken by the British consumers
search for value. According to sources, these three supermarket retail giants have lost market
share in the first three months for the year 2016 August.
The retail industry in UK recently is having global presence as they now have proper knowledge
about the demand that is needed in this competitive market and how to bring regulatory
changes at the time of explaining the level of transparency. The retail industry in UK is now
been incorporating new and improved services in the market and able to provide services that
meet the need of the customers. The feature of retail sector in UK has the ability to render
different types of retail products and services to their consumers and developing supermarket
chains.
For this study, supermarket retail chain in UK has been selected because these three
companies are giving stiff competition to one other and making strategy to retain their position in
this competitive world.
Justification for selecting retail sector for this study
In this study, retail sector had been selected because it is noted that the consumers are facing
difficulty as there is rapid transition and frequent changes in tastes and preferences with
passage of time. It is even noted that different products and services had been evolved and this
is the reason why tastes and preferences of consumers are changing at a rapid pace. Because
of these factors, retail sector is selected for understanding the kind of products needed by the
customers and what is this business look like with the help of business model that are
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