Accounting & Financial Management Report 2022

Running head: ACCOUNTING & FINANCIAL MANAGEMENT
Accounting & Financial Management
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3ACCOUNTING & FINANCIAL MANAGEMENT
Table of Contents
Financial Marketing Plan 2
Recommendation 5
Reference 9

3ACCOUNTING & FINANCIAL MANAGEMENT
Financial Marketing Plan
Burberry Group PLC is a fashion company that sells mostly fashionable coats to its
customers. These coats are readymade and available on different sizes. Burberry Group PLC
also sells different other products like fragrances, cosmetics, and sunglasses (Samiee and
Chirapanda 2019). As per the financial report 2019, the company earned a total revenue of
£2,720m which is a decrease in the revenue from the year 2018 where Burberry Group PLC
had earned a total revenue of £2,733m. It has been seen that Burberry Group PLC has earned
a positive revenue of £2,186m from its retail department that is from its own stores. Burberry
Group PLC has earned £488m from selling in wholesale (Chaffey and Ellis-Chadwick 2019).
While Burberry Group PLC had earned a revenue of £46m from the licensing sector. So,
Burberry Group PLC must concentrate more on the retail sector in its industry. Burberry
Group PLC must increase its production for the retail sector (Kingsnorth 2019).
Again, Burberry Group PLC has earned a revenue of £612m from the Americas
region, £958m from the EMEIA region and revenue of £1,104m from the Asia Pacific region.
This is due to the face that it has most of its stores in the Asia Pacific region. Burberry Group
PLC has 194 stores there. On the other hand, Burberry Group PLC has 95 stores and 142
stores in the Americas and EMEIA regions respectively (Morgan et al. 2019). Again,
Burberry Group PLC has earned a revenue of £1,013m from selling fashion accessories,
£837m from women’s fashion product, £698m from Men’s fashion products, £120m from
children and £6m from beauty products (Key and Czaplewski 2017). So, Burberry Group
PLC must increase its production of fashion accessories and for women’s fashion products as
it will fetch high revenues for the company. Burberry Group PLC is recognized as a luxury
brand throughout the globe. Burberry Group PLC fashion a British attitude in clothing and
accessories. Burberry Group PLC has several stores across the globe (Hult and Ketchen

3ACCOUNTING & FINANCIAL MANAGEMENT
2017). These stores include both that are owned by Burberry Group PLC and also the stores
that are licensed by Burberry Group PLC to sell their products. Burberry Group PLC uses the
strategy to directly interact with the customers of the company (Olson et al. 2018). These
customers generally prefer to purchase the luxury products that are sold by Burberry Group
PLC. So, Burberry Group PLC has a very good sales base. Burberry Group PLC uses modern
technology in all aspects of its day to day business from designing the products of Burberry
Group PLC to distributing them to the appropriate customers and stores across the globe.
Burberry Group PLC uses social media and other digital media platform to market its
products (Zhang and Wang 2019).
Burberry Group PLC uses various innovative technologies to print its image and
media. Burberry Group PLC must increase its assets like the stores and the technology that it
uses to increase the revenue that it earns. Also, Burberry Group PLC must consider allocating
more of its resources to increase the number of stores in areas that have people that prefer
luxury products. Burberry Group PLC sources the material that it uses in the production of
the clothes and accessories with the primary criteria that they are the best in quality. But,
Burberry Group PLC along with the partners of the company helps in the betterment of the
society and the environment. Most of the manufacturing centers of Burberry Group PLC are
located in the UK and in Italy. These manufacturing centers helps to maintain the quality of
the products of Burberry Group PLC. Burberry Group PLC uses a policy for zero wastage in
the production process in the company (Patrutiu-Baltes 2016). This will reduce the waste of
the company and will help in increasing the operating profit of the company. Burberry Group
PLC has its stores in various locations of the world that are most popular for fashion trends.
Burberry Group PLC also had sold some its products through the use of e-commerce websites
and also its own website.