Accounting Research Project | CSL Limited

Running head: ACCOUNTING RESEARCH PROJECT
ACCOUNTING RESEARCH PROJECT
Name of Student
Name of University
Author’s Note

ACCOUNTING RESEARCH PROJECT1
Table of Contents
INTRODUCTION:..............................................................................................................2
PORTER’S FIVE FORCES MODEL:................................................................................2
Threats of New Entrants:.................................................................................................3
Bargaining Power of Buyers:...........................................................................................3
Threat of Substitute Products:.........................................................................................3
Bargaining Power of Supplier:........................................................................................3
Industry Rivalry:..............................................................................................................4
SWOT ANALYSIS:............................................................................................................4
BUSINESS STRATEGYOF CSL LIMITED:.....................................................................5
CONCLUSION:..................................................................................................................5
REFERENCING:.................................................................................................................7

ACCOUNTING RESEARCH PROJECT2
INTRODUCTION:
This report provides complete insight about CSL Limited and their market position. CSL
Limited is a biotechnology company. It was founded in 1916 in Australia. The company mainly
conduct their business in Pharmaceuticals, Biotechnology and Life Science industry. CSL
Limited is a listed company of Australia, with a market ticker of “CSL”. In order to analyse the
marketing position of the company Porter’s Five Forces model and SWOT analysis. This report
also states about the business strategy adopted by CSL Limited.
PORTER’S FIVE FORCES MODEL:
Porter’s Five Forces model is a holistic strategy model that assists the management of the
company to analyse more than just present competition. In order to understand the market
position of CSL Limited this report implements the Porter’s Five Forces model.