BK306 Strategic Marketing Individual Assessment 2022

BK306
BK306 Strategic Marketing
Individual Assessment
Jonathan Coker
MIT190406
29/4/22
—
Strategic Marketing
—
Jasbir Kaur

Assessment Cover Sheet
Student ID Number/s: Student Surname/s: Given name/s:
MIT190406 Coker Jonathan
Course: Bachelor of Business School: MIT
Unit code: BK306 Unit title: Strategic Marketing
Due date: 29/4/22 Date submitted: 25/4/22 Campus: Sydney
Lecturer: Jasbir Kaur Tutor: Jasbir Kaur
Student Declaration
I/We declare that:
1. the work contained in this assignment is my/our own work/group work, except where
acknowledgement of sources is made;
2. certify that this assessment has not been submitted previously for academic credit in this or any
other course;
3. I/we have read the MIT’s Plagiarism and Academic Misconduct Policy Procedure, and I/we
understand the consequences of engaging in plagiarism, collusion and Contract Cheating;
4. a copy of the original assignment is retained by me/us and that I/we may be required to submit
the original assignment to the Lecturer and/or Unit Co-ordinator upon request;
I/we have not plagiarised the work of others or participated in unauthorised collaboration (collusion) or
Contract Cheating when preparing this assignment.
MIT ID Signature Date
MIT190406 JC 25/4/22
For Assessor Use Only (if not marked on Moodle)
Name:
Position
Date:
Signature:
Marks/Grades:
Individual Assessment PAGE 2

Table of Contents
1. Table of Contents --------------------------------------------------------------- 3
2. SWOT Analysis ------------------------------------------------------------------- 4-6
3. Competitive of This Industry ------------------------------------------------- 6
4. Amadeus Key Competitive Advantage -------------------------------------7
5. Strategy Focus Option for Amadeus --------------------------------------- 7
6. References ------------------------------------------------------------------------- 8
Individual Assessment PAGE 3