This paper examines the application of the Activity Based Costing (ABC) model in Dulux Australia, a leading paint manufacturer. The ABC model is a powerful tool for understanding and allocating costs, providing valuable insights for decision-making. The paper explores the benefits of implementing ABC, including improved cost allocation, enhanced profitability, and better resource allocation. It also discusses the challenges of implementing ABC and provides recommendations for successful implementation. The paper concludes by highlighting the importance of accounting management tools like Balanced Scorecard and Value Chain Analysis in supporting long-term organizational success.