Adapting to Dynamic Market Environment Situations

Adapting to dynamic market environment situations
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ABC COMPANY
Marketing case-study
Student name
7/1/2019

Strategies of firm for successfully change 1
Contents
ABC’s Micro and Micro Environmental Factors:.................................................................2
Marketing Mix:.......................................................................................................... 3
Initiatives for the change management:............................................................................. 3
Bibliography.............................................................................................................. 5

Strategies of firm for successfully change 2
ABC’s Micro and Micro Environmental Factors:
Environment impacts the operation of the businesses so, that’s why companies evaluate it
before conducting its operations so to be surer of its surroundings and if these are not
favourable leads to failure of the organization (Messai and Jouini).
Therefore, it is important from the marketing aspect.
It is classified into two forms that are micro at the individual level while the macro is for the
whole economy context.
Microenvironment:
a) Company: ABC Company is a popular company which has earned its reputation by
providing photocopying services over the last 50 years.
b) Suppliers: There services are mattered because due to this, good products reach to the
buyers at the time. In the case of ABC, dealers are having a low technology base
c) Mediators of Marketing: It is used for making sales easy and effective. In this, many
mediators exist for this company which thereby helps in providing goods to the
buyers (Gbadamosi).
d) Society: It is considered because society makes the businesses run as, if they don’t
purchase their goods then they will not become successful in the market so,
companies have to understand responsibility towards it and therefore, ABC develops
document solutions is managed effectively.
e) Customers: Employees, Businesses and Life Insurance Enterprises are buyers.
f) Competitors: Providing similar types of services which were done in big innovations
such as IBM and HP whereas, previously rival firms are Sharp, Ricoh as well as
Canon.
Macro Environment:
a) Demographic: It is done so to segment appropriately target group. It is another step to
be taken after the identification of the target market, where this factor is transformed
as people looking towards data base solutions.
b) Economic: Recession flows in the economy due to this, the organization has to bear
the loss in the form of its sales in products as prices are going down in the market.
c) Political: These relate to influences of government, which may impact on the
productivity of the firms (Blythe).