Adapting to New Technology Including Ecommerce and Social Media Platforms

This report highlights the concept of adaptation of new and advanced technologies including electronic commerce and social media platforms within the workplace. It describes the issues that have been faced by the firms, the ways companies are reacting to the issues along with certain recommendations for the organizations in order to resolve such issues.

ADAPTING TO NEW
TECHNOLOGY
INCLUDING E-
COMMERCE AND
SOCIAL MEDIA
PLATFORMS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. What are the major issues in adoption of new technology including e-commerce and social
media platforms within the workplaces......................................................................................3
2. The ways companies are reacting...........................................................................................4
3. Recommendations..................................................................................................................6
CONCLUSION...............................................................................................................................6
REFERENCES................................................................................................................................8
INTRODUCTION
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E-commerce refers to the actions related to the electronically buying and selling of goods
and services through online mode with the help of internet facilities. The business transactions
occurs in the form of either business to business, business to consumer, consumer to consumer
and consumer to business. With the help of e-commerce facilities, companies utilises various
platforms specially social media platforms in order to promote their products within the market
space. It helps the firm in order to reduce their cost of producing processes, distribute and
manage the paper based information with the help of digitization of the complete information.
With the effective usage of e-commerce facilities, organizations are able to simplify the
business processes and makes the whole procedure in faster and efficient manner. This report
will highlight the concept of adaptation of new and advanced technologies including electronic
commerce and social media platforms within the workplace (Molinillo and Japutra, 2017). Apart
from this, the study will also describe the issues that have been face by the firms, the ways
companies are reacting to the issues along with certain recommendations for the organizations
in order to resolve such issues.
MAIN BODY
1. What are the major issues in adoption of new technology including e-commerce and social
media platforms within the workplaces
In order to expand their business activities and approach large amount of people within
the market place, company utilises various e-commerce activities with the inclusion of internet
within their workplace. Organizations uses electronic commerce and social media platforms in
order to attract large amount of people. But apart from various benefits, there are certain
challenges or issues that has been faced by the establishments while adopting such
advancements in technologies such as:
1. The companies have to find out right or effective products in order to represent them or
sell in front of their potential market area to attract more customers towards the product.
2. Firms ensures the alignment of people with the processes with the help of technology
that has been adopted by the firm. As adoption of new and advanced technology requires
strong leadership skills along with the transparency throughout the organization.
3. Keeping digital risks to a healthy minimum as the firms have to make sure about the
cyber security measures (Dirsehan and Can, 2020).
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4. Conversion of shoppers into paying consumers as the technology requires driving of
quality traffic and nurturing leads is the key facts that requires in order to make effective
usage of e-commerce or social media platforms in marketing their products.
5. Attracting new consumers are always more expensive method rather than retaining the
existing customers. It can be done in effective manner with the implementation of tactics
which enables the organizations in order to get most out of their consumer base in
enhance consumer lifetime value.
6. Achieving profitable long term growth as e-commerce helps them to cut various costs,
marketing strategies, control order control, etc. Thus, the firms have to make effective
strategies to make the technology appropriate and advantageous for themselves to avoid
generation of issues (Martin and Perry, 2019).
7. Choosing right technology and partner is also one of the biggest challenge for the
organizations.
8. Attracting and hiring of right people to make it all happen in optimistic manner.
2. The ways companies are reacting
After evolution of technological advancements within the workplace, it has been
analysed that there are various challenges that have been faced by the organizations with the
inclusion of various benefits of technologies such as e-commerce and social media platform
while doing marketing processes. Businesses start their e-commerce function as an integral part
of the business rather than a separate segment of a brand solution. The firms find smart ways in
order to capture and measure the data which helps them to visualize data effectively along with
targeting their consumers in better ways (Qin, Liu and Tian, 2020). Companies start to focusing
on their e-commerce trends and focus on using it in order to meet the expectations of consumers
for the betterment of their experiences. The firms ensure that the customers do feel privileged
while utilising services offered by the organizations.
In order to deal with the issues in most appropriate manner, firms decides to being quick
in in the e-commerce approaches including social media platforms and create personalised
connection with their clients in order to make effective use of such marketing strategies. The
platforms must ensure the transportation of fresh content designed separately for all devices and
media channels. E-commerce business leaders starts focusing on one on one relationship with
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their consumers. Organizations strengthen their capabilities and tools in order to reach in better
and appropriate way to their consumers. Companies optimises their online platforms in order to
deliver complete consistency between search options and shopping pages. Firms gives complete
emphasise on their offered product quality as well as its distribution. It is significant to
categorise the competitors and closely observe them in order to assess the components of their
website. As there are ample of things that can be learned from competitive organizations. The
companies tries their maximum to examine various informations from social media to blogs and
websites to emails (Hudák, Kianičková and Madleňák, 2017). Companies gives preliminary
priority to the security approaches while operating within the digital space in order to attract
potential customers.
Companies find right outsourcing partner for e-commerce business. Building of
relationships with the customers takes time and efforts and thus the firms are doing that
activities with the involvement of e-commerce platform on most appropriate manner. The usage
of strong search engine optimisation strategy in place can help the organizations to rank pages
and reach towards the potential customers. Additionally the pay per click advertisements also
helps the organizations to enhance their approach in order to reach large number of potential
buyers who are actively searching for specific products (Moorthi and et.al., 2021).
While on the other hand there are certain negatives in which the firm are behaving with
the help of e-commerce and social media platforms such as they highly misguide the consumers
with interpretation of wrong data and statistics. False images have been utilised in order to
attract the consumers and sell their items. Another situation includes the wastage of lots of time
in marketing campaigns as the constant creation of content and posts in order to attract their
audience through social media platforms (Pearce and et.al., 2019). These platforms can be
utilised by the firms in ineffective manner as well for instance utilising social media to push for
sales without engaging with customers may lead towards the falling of negative feedbacks from
consumers may liable to damage the reputation of the firm within the market place.
3. Recommendations
After the analysis of all the issues as well as the ways the companies are reacting towards
the issues both in positive as well as negative manner, it has been highly recommended to the
firms that the organizations should adopt flexible technologies in order to stay relevant in their
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field. The companies should find the latest tool that will enables them to provide the best value
to your businesses. Companies must ensure that their technology in which they invest are highly
agile, measurable, dependable and husky in nature (Moschini, 2018). Establishments must
ensure the recruitment of efficient staff members in order to complete the tasks of attracting and
approaching large quantity of potential customers through corrective measures. Companies are
highly recommended to utilise best practices of email marketing in order to engage existing
clients as well as target customers. Establishments should adopt certain security measures which
handles the issues related to the cyber crime or frauds related to the credit cards and personal
information of the clients. Firms should emphasise on the customers retention and their
acquisition as it is easy to understand and fulfil the requirements of old customer rather than new
consumers (Stieglitz and et.al., 2018). With the inclusion of effective supply chain management
within the organization, the firms are able to win the trust of your consumers. They have to
create their brand name as the synonym of quality and reliability.
CONCLUSION
From the above report it has been concluded that e-commerce is a complex procedure if
not handled in efficient manner by the organizations. The development of company stores and
their functioning with involvement of flexible technologies for transaction, security and
analytics, it enables the firms to keep competitive within the market place. Although there are
various issues and challenges that have been faced by the firms due to inclusion of e-commerce
and social media platforms. But the firms are reacting in positive as well as negative manner that
has been explained in the above study in detailed manner. After the complete evaluation it has
been analysed that the firms are able to handle the issues in most effective manner. With the
proper analysis of the challenges there are certain recommendations also have been given to the
establishments in order to become successful with the inclusion or adoption of e-commerce and
social media platforms in the market functioning of the organization. These activities keep the
firms prepared for future challenges.
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REFERENCES
Books and Journals
Dirsehan, T. and Can, C., 2020. Examination of trust and sustainability concerns in autonomous
vehicle adoption. Technology in Society, 63. p.101361.
Hudák, M., Kianičková, E. and Madleňák, R., 2017. The importance of e-mail marketing in e-
commerce. Procedia engineering, 192. pp.342-347.
Martin, L. and Perry, F., 2019. Sustainable construction technology adoption. In Sustainable
construction technologies (pp. 299-316). Butterworth-Heinemann.
Molinillo, S. and Japutra, A., 2017. Organizational adoption of digital information and
technology: a theoretical review. The Bottom Line.
Moorthi, K., and et.al., 2021. A survey on impact of data analytics techniques in E-
commerce. Materials Today: Proceedings.
Moschini, I., 2018. Social semiotics and platform studies: an integrated perspective for the study
of social media platforms. Social Semiotics, 28(5). pp.623-640.
Pearce, W., and et.al., 2019. The social media life of climate change: Platforms, publics, and
future imaginaries. Wiley Interdisciplinary Reviews: Climate Change, 10(2). p.e569.
Qin, X., Liu, Z. and Tian, L., 2020. The strategic analysis of logistics service sharing in an e-
commerce platform. Omega, 92. p.102153.
Stieglitz, S., and et.al., 2018. Sense‐making in social media during extreme events. Journal of
Contingencies and Crisis Management, 26(1). pp.4-15.
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