Adapting to New Technology Including Ecommerce and Social Media Platforms

Adapting to new
technology including e-
commerce and social
media platforms

Table of Contents
INTRODUCTION..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Positive impact of adopting new technologies including e-commerce and social media
platform..................................................................................................................................3
Negative impact of adopting new technologies including e-commerce and social media
platform..................................................................................................................................5
CONCLUSION ...............................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Adopting new technology is one of the biggest opportunity for a company to grow within
their targeted market. New technology will help companies to increase their productivity and
profitability. New tools and machines will help companies to reduce their wastage of raw
material as these machines utilize each unit of raw material for production of products. On the
others hand, it will provide a issue as well because for adopting new technology within the
company it will consider as costly investment for the company as the new tools and machines are
high in cost (Sadiq and et. al., 2020). Secondly, providing training to employees to operate
adopted technology is time consuming procedure. It might be possible that company may hire
new talents to the organisation for handling new procedure of production by their changing
technology. Adoption of e-commerce and social media platform for promoting products will
beneficial for companies to reach at global customers. Promoting products and services on
Instagram, Facebook, Twitter and other social media platform will help companies to attract
more customers especially youngsters because most of the customers nowadays use social media
sites to analyse reviews about the product and services which they want to purchase. Most of the
companies have separate department for handling their social media or e-commerce sites
appropriately for their organisational benefit. Morrison is a retailing company which is
headquartered in Bradford, UK. It is founded in 1899 by William Morrison. The following report
covers positive and negative impact upon company to adopt new and advance technology with
Morrison and other retailing companies.
MAIN BODY
Positive impact of adopting new technologies including e-commerce and social media platform
Retail industry is one of the fastest growing industry in UK which is changing the way of their
operations on regular basis. Few of the modern and advance technology which can be adopted by
various companies within retailing sector is given below-
 E-commerce and social media marketing- It is one of the most benefit providing digital
technology within retailing industry which help companies to expand their business
through online. E-commerce allow customers to order their products while sitting at