Practical Skills Assessment Individual Written Portfolio 50 - BMP4004 - Contemporary Issues in Marketing - Assessment 2

BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are various issues occur in marketing of company and to increase sales of
company, firm needs to develop marketing camping which helps them to increase
awareness of products and service (Altıok, Başer, and Yükseltürk, 2019). This
project report includes discussion of Adidas which is offering various sports products.
This report includes discussion of marketing campaign of Adidas 4DFWD Running
Shoes.
Campaign objectives
There are various objectives to be developed by Adidas 4DFWD Running Shoes for
their marking campaign (Blumberg, 2019). Objectives developed by business for
company, or their marketing campaign should be SMART. Some of objectives of
marketing campaign of Adidas 4DFWD Running Shoes are as follows:
 To develop awareness of Adidas 4DFWD Running Shoes brand in minds of
consumer within 3 months.
 Increasing profit of company with 12% in upcoming 6 months.
 Building loyalty among customers for brand in next 5 months.
 Increasing 15% engagement of customers on social media platform of
company.
 Increasing buying conversion rate with 5% in next 2 months.
 Increasing positive brand image of company in market.
Measurement of success
For measuring success of marketing campaign of Adidas 4DFWD Running Shoes,
firm needs to adopt various measure which are as follows:
 Increasing share likes and comments on social media page of company.
 Fluctuation in sales with increase and decrease since creating and posting of
images and videos of Adidas 4DFWD Running Shoes on different advertising
platform.

 Review of Adidas 4DFWD Running Shoes in different newspapers and
magazine.
 Feedback given by customers for products and campaign used by Adidas to
promote their products specially shoes.
 Measurement of rage of engagement with comments of social media platform/
followers of company * 100.