Marketing Campaign for Adidas Ultra Strike M Running Shoes

Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p

Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
Different types of issues are occurred in marketing and to enhance the sales of the
firm, so it is very important for the management of the organization to develop the
marketing campaign which helps in spreading the awareness of the goods and
services in which they are dealing (Gbadamosi, 2019). The following report is going
to paid focus on the Adidas company which deals in variety of sports product. In this
report the marketing campaign for the Adidas Ultra Strike M running is discussed.
Campaign objectives
In the marketing campaign of the Adidas Ultra Strike M running shoes different types
of objectives has been discussed. The objective which are developed by the
organization for the marketing campaign must have to be SMART. Following are
objectives of the Adidas Ultra Strike M running shoes marketing campaign has been
discussed below: -
 With in the next three month spread a good image of Adidas Ultra Strike M
running shoes in the mind of customers.
 To increase the profit by 20 % in the upcoming five months.
 Develop loyal base of customers within in the next Six months.
 Increase the customers engagement by 15 %on the digital media platform.
 Build a good brand image in the heart and mind of customers.
Measurement of success
Different types of measure need to be adopted by the company in order to
measure the success of marketing campaign of Adidas Ultra Strike M running shoes.
The measure is discussed below: -
 More likes and comments and share on the company's social media pages.
 Changes due to sales fluctuations since the images and videos of the Adidas
Ultra Strike M running shoes were created and published on various
advertising platforms.
 Examine the Adidas Ultra Strike M running shoes in various newspapers and
magazines.