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Designing an Ad Campaign for Adidas: A Situation Analysis

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Added on  2023-06-09

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This presentation discusses the process of designing an ad campaign for Adidas, a leading sports attire manufacturer. It includes a situation analysis, company analysis, advertising plan, and implementation. The presentation covers Adidas' mission, vision, SWOT analysis, and integrated marketing communication plan. The target audience includes athletes, gym goers, and sports lovers globally.

Designing an Ad Campaign for Adidas: A Situation Analysis

   Added on 2023-06-09

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AD CAMPAIGN
Designing an Ad Campaign for Adidas: A Situation Analysis_1
Designing an Ad Campaign for Adidas: A Situation Analysis_2
INTRODUCTION
Adidas is a company who manufactures sports attire.
It’s headquarters is in Herzogenaurach, Germany.
The company was started by Adolf Dassler in the year
1924 as the Dassler Shoe Factory.
It was later renamed Adidas in the year 1949.
The official logo of the company is three stripes, which is
used on all the shoes and clothing that is manufactured by
the company.
Designing an Ad Campaign for Adidas: A Situation Analysis_3
DESIGNING AN AD CAMPAIGN
The framework for the advertisement campaign:
Situation Analysis
Company Analysis
Advertising Plan
Implementation
Designing an Ad Campaign for Adidas: A Situation Analysis_4

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