Business and Business Environment (Sports Company) Part 2

BUSINESS AND BUSINESS
ENVIRONMENT (SPORTS COMPANY)
Part 2

Table of content
• INTRODUCTION
• PART 2
• Pestle analysis to determine the impact of external factor on sports retail market
• SWOT analysis to explore the Adidas internal strength and weaknesses
• Critically evaluating both external & internal factors, to identify whether company should proceed with expansion plan.
• RECOMMENDATIONS
• CONCLUSION
• REFERENCES

INTRODUCTION
• Business case refers to set of actions and decisions, that are taken into consideration for a specific reason such as expansion
related to distribution channels.
• The current presentation will be based on Adidas, which falls under the category of leading sports companies in the UK.
• The report will justify the PESTLE analysis to identify the positive and negative impact of factor upon sports retail market.
• It will also define the SWOT analysis to determine the internal capability and weaknesses of chosen firm.
• Lastly, the presentation will specify both external and internal factor critical evaluation, to evaluate whether firm can proceed
with its expansion plan.
• It will also clarify the strategic and justified suggestions based on overall analysis and discussions.

Pestle analysis to determine the impact of external factor on sports
retail market
• It is quite essential for the management to get information about
the external environment of sector, where it tends to enter by
following the expansion plan related to distribution channels.
• The best way to conduct external business environment research
is application of PESTLE analysis as strategic framework, which
encompasses 6 different factors.