Business and Business Environment Analysis of a Sports Company

BUSINESS AND BUSINESS
ENVIRONMENT

INTRODUCTION
 External and internal analysis of the business
supports the management of business, where it
plays a significant role in creating any strategy
and to make decisions accordingly.
 Research done on both inner and outer aspect of
business develops the better expansion
opportunities for organisation.

PESTLE analysis of the company
 Political factor:
The sports company supplies, distributes and ships their products the worldwide.
Generally this required them to international supply chain as well as follows the
political procedures when they particularly sell the products online.
 Economical factors:
These factors are wages rates, inflation, unemployment as well as interest rates are
factors that generally affect the sports company performance as well as profitability.
The sports company is giants of the sports footwear industry.
 Social factors:
The sports company generally changes design of products. Here, the design
particularly match interest of the consumers. The products are particular available for
every age, lifestyle and gender.

CONTD...
 Technological factors:
Sports business generally tests their products in varying conditions. It is because they particularly provide product
also to athletes.
 Legal factors:
The legal factors is generally followed by each and every organization placed at various region. If the business
didn't follow rules as well as regulation that it may also result as banned by the side of government authority.
 Environmental factors:
The climate change is particularly bringing awareness in the customer and also now they want some innovated
products which must be affordable, and also aesthetic as well as best quality but it must be environmentally
friendly as well.