This presentation discusses how an integrated marketing communication plan can help Adidas in achieving its marketing goals. It covers the marketing communication goals and objectives, target audience, media mix schedule, and campaign evaluation methods. The presentation also includes a redesigned message key for Adidas's promotional campaign.

Individual Short-Term IMC Program Plan

Develop a 6-month IMC program plan for a chosen product/brand with a budget of $50,000.

Explore the strategic short term Integrated Marketing Communications plan designed to elevate Adidas's brand presence and engagement.

Integrated Marketing Communication: A Short Term IMC Plan for Adidas

A Short Term IMC Plan for Adidas

Research in Action

This presentation discusses the marketing communication mix, target audience, objectives, and redesigned message key of Adidas. It also suggests a 6-month media schedule and three campaign evaluation methods.

The University Of Newcastle Australia

Integrated Marketing Communication of Adidas

This report discusses the marketing communication goals and objectives of Adidas, the redesigned message, target audience, marketing communication mix, 6-month media schedule, and evaluation methods.

Topics In Marketing

This assignment discusses the importance of implementing creative, messaging, and integrated strategies in targeting digital audiences for selling Samsung mobile. It covers the creative strategy, messaging strategy, integrated strategy, marketing communications objectives, promotion mix, and media strategy. It also explores B2B marketing, marketing information systems, and measuring marketing activities.

University of South Carolina Upstate

Marketing

Film and Theatre

Design and Creativity

Data Science and Big Data

Integrated Marketing Communications and the Changing Media Landscape

This document provides an IMC plan for Apple Inc. It includes marketing communication goals and objectives, re-designed message key, target audiences, marketing communication mix, six months media schedule, and suggestion of three campaign evaluation methods.

IMC Plan of Apple Inc

This article discusses the integrated marketing communication process and strategies for effective brand-consumer relationships. It covers traditional and digital media, social media, public relations, publicity, and promotional items. The article emphasizes the importance of consistency in messaging across all communication channels. Course code and college/university not mentioned.

Integrated Marketing Communication

Promotion Management

This report presents the marketing communication objective and budgeting for promoting the campaign of USQ. It also explains the IMC Mix elements and media mix elements that would be used to endorse the campaign of USQ. The report discusses the marketing communication objectives and budgeting, message strategies, and recommendations for USQ.

A Short Term IMC Plan for Adidas

About This Document

A Short Term IMC Plan for Adidas

End of preview

Integrated Marketing Communication of Adidas

Integrated Marketing Communication of Adidas

Integrated Marketing Communications and the Changing Media Landscape

IMC Plan of Apple Inc

Integrated Marketing Communication

Marketing Communication for USQ: IMC Mix and Media Planning

A Short Term IMC Plan for Adidas

About This Document

A Short Term IMC Plan for Adidas

End of preview

Integrated Marketing Communication of Adidaslg...

Integrated Marketing Communication of Adidaslg...

Integrated Marketing Communications and the Changing Media Landscapelg...

IMC Plan of Apple Inclg...

Integrated Marketing Communicationlg...

Marketing Communication for USQ: IMC Mix and Media Planninglg...

Integrated Marketing Communication of Adidas

Integrated Marketing Communication of Adidas

Integrated Marketing Communications and the Changing Media Landscape

IMC Plan of Apple Inc

Integrated Marketing Communication

Marketing Communication for USQ: IMC Mix and Media Planning