IMC Plan of Apple Inc

Running head: IMC PLAN OF APPLE INC
IMC plan of Apple Inc
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1IMC PLAN OF APPLE INC
Table of Contents
Part 1.................................................................................................................................2
Marketing Communication Goal and Objectives............................................................2
Re-designed Message Key............................................................................................2
Target Audiences...........................................................................................................2
Part 2.................................................................................................................................3
Marketing Communication Mix.......................................................................................3
Six Months Media Schedule..........................................................................................4
Part 3.................................................................................................................................5
Suggestion of Three Campaign Evaluation Methods....................................................5
References and Bibliography............................................................................................6

2IMC PLAN OF APPLE INC
Part 1
Marketing Communication Goal and Objectives
IMC goals and objectives of Apple Inc are indicated below:
 To increase brand awareness of Apple inc along its target consumers by 10%
within six months of its IMC plan launch
 To increase sales of the company through increasing reach of its promotional
messages to potential target consumers by 15% within six months of its IMC plan
launch
Re-designed Message Key
Through implementing IMC plan, Apple Inc is focused on communicating its
promotional message intended for marketing its image in all its retail outlets. The re-
designed IMC message of the company will be to position itself as a brand that delivers
exceptional value to consumers through technological and user-friendly product
offerings that can enhance their lifestyle (Annualreports.com. 2019).
Target Audiences
The target audiences of Apple Inc for its IMC plan includes the teenagers and
mostly the college and university students that are highly active on the social media
sites and are highly interested in using highly advanced technological products and
focus on attaining information on the social media sites. In addition, target audiences
also include businesses as well as individuals that demands for exquisite technological
lifestyle (Kanagal 2015).