Adidas Shoes Marketing Campaign: Using Social Media Platforms

This report discusses the marketing campaign of Adidas Shoes using social media platforms such as Facebook, Instagram, Twitter, YouTube, and their website. It includes campaign objectives, measurement of success, campaign plan, and reflections on the campaign.

Practical Skills
Assessment Portfolio

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are diverse problems arise in advertising of organization and so that you can
boom income of organization, company desires to expand advertising tenting which allows
them to boom focus of merchandise and service(Crabtree and Zhang, 2022). This venture file
consists of dialogue of Adidas that is supplying diverse sports activities merchandise. This
file consists of dialogue of advertising marketing campaign of Nike Shoes.
Campaign objectives
There are diverse targets to be advanced with the aid of using Adidas Shoes for his or
her marking marketing campaign. Objectives advanced with the aid of using enterprise for
enterprise or their advertising marketing campaign has to be SMART. Some of targets of
advertising marketing campaign of Nike Shoes are as follows:
 To expand focus of Nike footwear logo in minds of customer inside three months.
 They increasing their earnings of enterprise with 12% in upcoming 6 months.
 They have to build their loyalty amongst clients for logo in subsequent five months
(BAKU, 2018).
 Increasing 15% engagement of clients on social media platform of their organization.
 Increasing shopping for conversion price with five percent in subsequent 2 months.
 Increasing enormous logo photo of enterprise in market.
Measurement of success
For measuring fulfillment of advertising marketing campaign of Nike footwear,
organization wishes to undertake diverse degrees that are as follows:
 Increasing percentage likes and remarks on social media web page of company.
 Fluctuation in income with boom and reduce considering that growing and posting of
photos and motion pictures of Nike footwear on extraordinary marketing and
marketing platform (Desbordes, Aymar and Hautbois, 2019).
 Review of Nike Shoes in extraordinary newspapers and magazine.
 Feedback given through clients for merchandise and marketing campaign utilized by
Nike so that it will sell their merchandise specifically footwear.
 Measurement of rage of engagement with remarks of social media platform/ fans of
their organization * 100.

Campaign plan
Types of
Communicati
on
Week 1 Week 2 Week 3 Week 4
Facebook In first weak,
commercial
enterprise
managers of Nike
Shoes want to
analyze
approximately
numerous logo
much like Nike
Shoes so that it
will growth
information on
which submit
clients are
reacting and the
way they are
reacting to special
submit of agency
rely on superb in
addition to
negative (Minowa
and Belk, 2021).
IN subsequent
week, managers
of business
enterprise create
scheme of colors
in pix which
create effect on
track marketplace
in conjunction
with product
itself.
In this week,
managers of
Nike Shoes
examine insights
of clients for
comments, likes
in addition to
share. In this
managers of
organization
analyses whether
or not
preliminary
publish and
marketing
campaign of
organization get
fulfillment or is
there something
that is required to
improve?
In subsequent
week, managers
for agency tell
diverse
customers who
has reacted to
diverse put up of
agency, thru
messengers that
there may be an
occasion arrange
with the aid of
using agency in
which there may
be logo
performance,
food and drink
are to be serve
and a few
fortunate
individual gets
loose Adidas
footwear and any
individual can
strive footwear
for loose.
Instagram In this, managers
of organization
want to submit
preliminary
submit that is
attracting clients
and create hobby
in minds client
for merchandise
and service.
In this, managers
of organization
make all put up
casual and may
ask numerous
query to person
which will make it
greater
customized and
additionally make
sure ordinary float
of put up which
will maintain
hobby of person
in product.
Managers of
Nike Shoes test
insights on every
and each publish
as a way to
decide hobby of
goal marketplace
in in
merchandise and
if goal
marketplace does
now no longer
have hobby in
merchandise then
they are able to
benefit know-
how
approximately
User who as
hobby in
merchandise and
carrier of
employer has
navigated toward
internet site of
Nike Shoes.
There could be
an commercial of
occasion held via
way of means of
Nike Shoes
(Niininen, 2021).

what adjustments
required to be
made in
merchandise and
additionally how
those
adjustments may
be adapting in
those
merchandise.
YouTube In this, business
enterprise desires
to movie, video
because it creates
greater hobby of
clients however
business
enterprise desires
to make sure that
video might be
expert so that it
will be
requirement of
goal marketplace
and additionally
desires to be
informative.
In order to growth
hobby and
examine of
customers,
managers of
organization had
to proportion
video onto
YouTube and
additionally
proportion to
exclusive social
media platform to
be able to growth
like and
proportion in their
videos (Nwankwo
and Richards,
2020).
In this,
organization
appearance
perspectives and
additionally
acquire diverse
information of
remarks so as to
decide important
records in
addition to
achievement of
campaign.
After this, all
visitors want to
be
knowledgeable
from upcoming
occasion at
Adidas Shoes via
websites.
Twitter Managers of
advertising
marketing
campaign assign
accurate imagery
so as to
percentage it on
It allows making
put up viral and
permit
organization to
put up on
everyday
foundation which
For checking
insights on
submit and
additionally to go
looking
approximately
hash tags use
In this all
involved
perspectives
could be
knowledgeable
via way of means
of enterprise

Twitter alongside
use of powerful
Hash tags which
does now no
longer confuse
clients with
different posts.
Firm also can
create unique
hash tags which
enables to satisfy
audience.
isn't forgotten
without problems
via way of means
of customer.
through client
even as posting
their pic and
tweeting
approximately
Adidas Shoes
and additionally
observe
approximately
who has reacted
to similarly
insights for
fulfillment
product
campaign.
approximately
upcoming
occasion of
enterprise thru
their websites.
Webpage In this, managers
of business
enterprise desires
to make certain
facts utilized by
business
enterprise is
informative in
addition to
supposed for
reason of precise
goal marketplace
It additionally
facilitates in
making net web
page of business
enterprise extra
green and smooth
It additionally
enables to test
blunders in gadget
and preservation
required in
campaign.
It additionally
enables to test
blunders in
gadget and
preservation
required in
campaign.
In additionally
facilitates to have
a take a observe
distinctive
comments shape
perspectives of
web sites and
additionally
speak
approximately
capability
shoppers of
Adidas footwear
and occasions
that take place.

for navigate.
Communication 1: Facebook
Attention: Adidas footwear is one in all corporations that is the usage of distinctive
color of footwear and additionally consistent modifications in layout of in 10 seconds motion
pictures benefit attentions of person (Phillips and Moutinho, 2018). This facilitates employer
to draw hobby of person through displaying them distinctive layout in distinctive colors.
Interest: For growing hobby of customers in shoes, corporation desires to apply
powerful headline that is utilized in one-of-a-kind posts. Company is likewise including
hyperlink in their web sites that is facilitates person to attain to internet site of company. This
is one in every of powerful in addition to speedy method with a purpose to keep hobby of
consumer.
Desire: For developing preference in minds of consumer, employer is the use of
headline that put into effect footwear which fits fashion of want of consumer. This enables
merchandise of employer is goal to detailed goal marketplace however may be additionally
focused to one of a kind personalities in marketplace. Adidas shoe is the use of headline like
plays maximum traditional line which suggests that footwear is handy for gambling any sorts
of sports activities and additionally creates preference amongst customers.
Action: Company is likewise including hyperlink or display now choice which
enables customers to attain to attain to internet site of Adidas. User of Facebook also can
comment, like and percentage of various put up of business enterprise and may offer effective
or bad remarks approximately merchandise of business enterprise.
Communication 2: Instagram
Desire: Attention of person may be benefit with use of particular layout of footwear
for cause of attracting clients toward publishes of company.
Interest: Caption utilized by corporation for his or her merchandise wishes to be
personalized to be able to construct sturdy dating with corporation. Adidas Shoes are
imparting reductions on their merchandise to be able to create hobby of consumer for his or
her merchandise and those pix additionally permit consumer to remark approximately
merchandise which enables to boom their hobby greater approximately product.
Desire: Hashtags also are created through enterprise with the intention to boom
recognition of emblem as distinct customers are the usage of those hashtags. Customers of

Adidas footwear are taking their photos of footwear and publish it on their Instagram account
with hashtags and enterprise additionally publishes those photos on their personal account. It
is one in every of approach of marketing and marketing which create layout in minds of
numbers of clients as customer’s hare satisfied through the usage of merchandise of
enterprise and additionally create tremendous picture of surrounding of merchandise.
Action: Company is likewise including hyperlink on their web page which permit
consumer to at once go to internet site of business enterprise with a view to buy products. It
additionally lets in consumer to comment, like and percentage submit with their buddies and
own circle of relatives members (Pinarbasi, 2019).
Communication 3: Twitter
Attention: Constant converting layout and colorings of footwear of Adidas is eye
catching for clients which benefit interest of many users.
Interest: As this post includes caption of “becoming one of world's fastest runner is
just matter of time. She saw her own path to become finish line” as Adidas is developing
sports shoes which is comfortable for sportsperson and for everyone who loves sporty shoes.
Desire: This publish additionally containing photograph of sportsperson who can
create impact in minds of person and creates preference to shop for merchandise of Adidas.
Action: Post of corporation additionally include buy operation with which person can
attain to internet site of corporation so as to shop for merchandise of corporation. They also
can offer comments and issues associated with merchandise on publish of corporation.
Communication 4: YouTube
Attention: By displaying a sportsperson of their video, organization can intrigue a
customer who’s searching out game shoes.
Interest: Main motive of this video is offer consciousness approximately
merchandise of corporation. This permit customer to look exciting matters approximately
footwear of corporation and additionally create hobby of customers through seeing
endorsement of merchandise of corporation though a sportsperson.
Desire: There are diverse characteristics of footwear that is to be defined on these
motion pictures and additionally create preference of person via way of means of visible
aesthetic of footwear.

Action: Adidas footwear YouTube platform is containing diverse hyperlinks wherein
visitors of organization can see merchandise and additionally their prices. They also can
purchase merchandise of organization shape that website (Radosavljevic, 2022).
Communication 5: Website
Attention: Adidas footwear is thought for his or her sporty footwear in exclusive
layout for exclusive customers. Therefore preliminary appearance of web sites is displaying
snap shots of footwear.
Interest: There is unique layout and versions are to be had of Adidas footwear on
their web sites which create hobby of person on merchandise of company.
Desire: This internet site is beneficial for clients because it offer diverse facts
approximately employer and its products. Adidas is generating footwear for men, ladies and
children which additionally comprise one of a kind range that create layout of a customer.
Action: Websites of Adidas permit person to shop for merchandise to customers.
Company has additionally supplied hyperlink in their internet site on special platform which
includes Instagram, Facebook, twitter, YouTube and lots of more.
Reflection on Campaign
This mirrored image facilitates to recognize unique method utilized by Adidas footwear
marketing campaign in border to boom their sales, profit, logo recognition and loyalty of
customers. Company is the usage of unique platform of social media such as Facebook,
Instagram, YouTube, Twitter and others. For improvement of this social media marketing
campaign Adidas consists of use of social media platform because it facilitates to market it
merchandise of business enterprise with none cost (Rishi and Bandyopadhyay, 2018). It
additionally facilitates to Increase recognition of merchandise of business enterprise and
permit business enterprise to attain to numbers of customers. As Facebook is maximum used
social media platform which facilitates business enterprise to market it their merchandise and
additionally offer hyperlink which facilitates client to attain to merchandise of business
enterprise. Instagram is gaining growing recognition amongst younger customers which give
benefit to corporation as with use of this platform Adidas can advantage interest of
customers.

Conclusion
From above stated undertaking report, it could be concluded that advertising and marketing
campaign utilized by corporation facilitates them to reap their goals of growing sales, profit,
and engagement of consumer with corporation and additionally boom their loyalty with
brand. There are special social media platform to be utilized by corporation consisting of
Instagram, Facebook, Twitter, YouTube which boom engagement of clients with web sites of
corporation.

REFERENCES
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