Contemporary Issues in Marketing: A Case Study on Reebok Shoes

Contemporary Issues in
Marketing
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Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Campaign goals ..........................................................................................................................3
Measurement of achievement ....................................................................................................3
Campaign plan ...........................................................................................................................4
Communication 1: Facebook .....................................................................................................8
Communication 2: Instagram .....................................................................................................8
Communication 3: Twitter .........................................................................................................9
Communication 4: YouTube ......................................................................................................9
Communication 5: Website ......................................................................................................10
Reflection on Campaign ...........................................................................................................10
CONCLUSION ............................................................................................................................11
REFRENCES ................................................................................................................................13
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INTRODUCTION
As in line with the factor of advertising there are numerous forms of problems that has
been taking vicinity inside agencies advertising. It has lead in the direction of growing income of
an agency making improvement viable greater effectively. These problems are primarily based
totally over numerous elements associated with advertising which can be merchandising and
income of product and offerings supplied through an agency. Issues relate to advertising enables
upon growing agency productiveness making agency develop over income and earnings. The file
relates with Reebok that's an multinational sports activities agency. The file is primarily based
totally upon marketing campaign of Reebok Shoes.
MAIN BODY
Campaign goals
These are extraordinary goals that has been evolved through Reebok Shoes for marking
marketing campaign. It has evolved goal for enterprise of an agency making advertising
marketing campaign have to be SMART(Amberg and McGaughey, 2019). The goals of
advertising marketing campaign of Reebok Shoes are as follows:
 Developing consciousness of Reebok footwear logo inside thoughts of patron inside three
months. Increasing earnings of an agency with 15% with inside the subsequent six
months Making clients greater unswerving in the direction of logo inside subsequent five
months. Increasing 16% engagement of clients on social media platform of an agency.
 Increasing shopping for conversion price with five% in subsequent 2 months.
 Increasing fantastic logo photograph of enterprise in market.
Measurement of achievement
This is primarily based totally upon homes achievement over advertising marketing campaign of
Reebok footwear over desires of organization over numerous measures that has been mentioned
as follows:
 Increasing stocks and reputation of social media systems inside an agency.
 Fluctuation over income growth and reduce upon posting of photograph with motion
pictures of Reebok Shoes via marketing and marketing systems. Review of Reebok Shoes
over numerous newspaper and magazine.
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 Feedback is given through clients for merchandise and marketing campaign which has
been used through Reebok for selling footwear. Measuring of form of remarks over social
media systems in creases fans of an agency.
Campaign plan
Communicatio
n type
Week 1 Week 2 Week 3 Week 4
Facebook The first week
mangers of
business
regarding Reebok
Shoes required
upon researching
about various
brands that is
similar to Reebok
Shoes which
increases post
customers
reacting within
organization that
impacts in
negative and
positive
manner(Brunstein
ed., 2016).
In the next week
mangers within an
organization has
helped upon
creating schemes
with colours and
image formed
creating upon
target market
through products
sold by Reebok.
According to this
week managers
of Reebok shoes
looking over
insights of
customers for
commenting like
and sharing. In
this week
mangers within
an organization
is able to develop
analysis
regarding initial
positioning
making
organization
successful within
its aspects. Thus
leads towards
improving
organization
In next week
manger within an
organization is
related to
different buyers
reacting upon
different post of
an organization.
Through
messaging event
has been
organized within
an organization.
Through
messaging event
its has been
organized within
an organization
that enhances
brand value and
its performance
regarding brand
performance
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