Adidas Shoes Marketing Campaign: Using Social Media Platforms

Practical Skills
Assessment Portfolio

Contents
Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
There are diverse problems arise in advertising of organization and so that you can
boom income of organization, company desires to expand advertising tenting which allows
them to boom focus of merchandise and service(Crabtree and Zhang, 2022). This venture file
consists of dialogue of Adidas that is supplying diverse sports activities merchandise. This
file consists of dialogue of advertising marketing campaign of Nike Shoes.
Campaign objectives
There are diverse targets to be advanced with the aid of using Adidas Shoes for his or
her marking marketing campaign. Objectives advanced with the aid of using enterprise for
enterprise or their advertising marketing campaign has to be SMART. Some of targets of
advertising marketing campaign of Nike Shoes are as follows:
 To expand focus of Nike footwear logo in minds of customer inside three months.
 They increasing their earnings of enterprise with 12% in upcoming 6 months.
 They have to build their loyalty amongst clients for logo in subsequent five months
(BAKU, 2018).
 Increasing 15% engagement of clients on social media platform of their organization.
 Increasing shopping for conversion price with five percent in subsequent 2 months.
 Increasing enormous logo photo of enterprise in market.
Measurement of success
For measuring fulfillment of advertising marketing campaign of Nike footwear,
organization wishes to undertake diverse degrees that are as follows:
 Increasing percentage likes and remarks on social media web page of company.
 Fluctuation in income with boom and reduce considering that growing and posting of
photos and motion pictures of Nike footwear on extraordinary marketing and
marketing platform (Desbordes, Aymar and Hautbois, 2019).
 Review of Nike Shoes in extraordinary newspapers and magazine.
 Feedback given through clients for merchandise and marketing campaign utilized by
Nike so that it will sell their merchandise specifically footwear.
 Measurement of rage of engagement with remarks of social media platform/ fans of
their organization * 100.

Campaign plan
Types of
Communicati
on
Week 1 Week 2 Week 3 Week 4
Facebook In first weak,
commercial
enterprise
managers of Nike
Shoes want to
analyze
approximately
numerous logo
much like Nike
Shoes so that it
will growth
information on
which submit
clients are
reacting and the
way they are
reacting to special
submit of agency
rely on superb in
addition to
negative (Minowa
and Belk, 2021).
IN subsequent
week, managers
of business
enterprise create
scheme of colors
in pix which
create effect on
track marketplace
in conjunction
with product
itself.
In this week,
managers of
Nike Shoes
examine insights
of clients for
comments, likes
in addition to
share. In this
managers of
organization
analyses whether
or not
preliminary
publish and
marketing
campaign of
organization get
fulfillment or is
there something
that is required to
improve?
In subsequent
week, managers
for agency tell
diverse
customers who
has reacted to
diverse put up of
agency, thru
messengers that
there may be an
occasion arrange
with the aid of
using agency in
which there may
be logo
performance,
food and drink
are to be serve
and a few
fortunate
individual gets
loose Adidas
footwear and any
individual can
strive footwear
for loose.
Instagram In this, managers
of organization
want to submit
preliminary
submit that is
attracting clients
and create hobby
in minds client
for merchandise
and service.
In this, managers
of organization
make all put up
casual and may
ask numerous
query to person
which will make it
greater
customized and
additionally make
sure ordinary float
of put up which
will maintain
hobby of person
in product.
Managers of
Nike Shoes test
insights on every
and each publish
as a way to
decide hobby of
goal marketplace
in in
merchandise and
if goal
marketplace does
now no longer
have hobby in
merchandise then
they are able to
benefit know-
how
approximately
User who as
hobby in
merchandise and
carrier of
employer has
navigated toward
internet site of
Nike Shoes.
There could be
an commercial of
occasion held via
way of means of
Nike Shoes
(Niininen, 2021).