Adjusting Marketing Strategy for Stingray: Meeting Customer Needs and Objectives

Adjust
Marketing
Strategy

INTRODUCTION
Marketing Strategy refers to the way in which a Business is able to make sure that the
different types of Marketing Goals and Objectives can be set out so that the attainment of these
particular Goals and Objectives can be carried out quite appropriately in a proper manner. This
project is based on Stingray which is a Canadian Company providing a wide variety of electronic
items to its different customers in the market and therefore in this way ensures that it is able to
satisfy the various types of needs and requirements of the customers who have a requirement for
electronic products in the market. In this report, a detailed focus will be made on the adjustment
of the marketing strategy so that it is able to cater to the needs and requirement of the customers
quite properly.
MAIN BODY
Customer Pressure Points- Stingray needs to focus on the Customers so that it is able to
ensure that it can enhance the overall revenues and also the level of profitability. This is so
because by targeting the customers the company will be able to make sure that it is able to
enhance the level of revenues. The Customer Pressure Points will be as follows-
 Quantity- Customers desire that a higher quantity of goods can be provided to them at
the same price. Stingray therefore is required to bring an enhancement in the quantity of
goods provided to the customers.
 Quality- Customers desire that good quality of goods is provided to them at reasonable
prices. Stingray therefore has to provide an optimum quality of the goods to the
customers in the market.
 Price- Customers desire that the pricing of the products is set in such a manner so that
they are able to make sure that they can get good-quality products effectively and
efficiently. Stingray therefore has to make sure that it is able to maintain an optimum
level of price for its goods and services in the market which will help it a lot.
 Brand Image- Customers prefer that the company from which they are buying products
and availing services should have a good Brand Image. Stingray therefore is required to
make sure that it is able to maintain a proper Brand Image in the market which will help
it a lot.
Adjusted Marketing Mix-
 Product- Stingray will be required to make sure that it brings the required improvements
in its products which will help it in targeting the customers in a proper manner.
 Price- Stingray will make use of competitive pricing strategy so that it is able to ensure
that it can maintain a right price in the market and gain a strategic edge over the
competitors effectively and efficiently.