Presentation on The Body Shop: Introduction, Ethos, Marketing Mix, SWOT Analysis, Creative Plan for 2021

Presentation

Table of Contents
 Introduction
 Introduction to the business
 Ethos and Values of the business
 Business Marketing Mix
 SWOT analysis
 Creative plan idea for 2021
 Conclusion
 References

Introduction to the Business
The Body Shop is a
British Company which
deals in providing
products and services
related to cosmetics to the
customers. It is a reputed
company which has a
good brand image among
the customers.

Ethos and Values of the Business
Ethos and Values of The Body Shop are as follows-
Self-esteem- The brand focuses on enhancing the self-esteem of the
brand in an effective manner by providing them the right beauty
products.
Female leadership- The brand has a focus on female leadership and
in this way promotes taking charge by females.