Adjust Marketing Strategy

ADJUST MARKETING STRATEGY

Table of Contents
PART 1............................................................................................................................................2
Key consumer pressure points that led them to slow sales growth..............................................2
Marketing mix for ASRL product................................................................................................3
Rationale for new focus of appeal and it influence consumer behavior......................................3
Features of new product positioning............................................................................................4
Features testing and monitoring outcomes...................................................................................4
Marketing strategy address consumers appeal and motivate their decision making...................4
Evaluate implications of alternative one or more elements.........................................................5
REFERENCES................................................................................................................................6

PART 1
Key consumer pressure points that led them to slow sales growth
Consumer preference is defined as subjective tastes of buyers, assess by their satisfaction
with those products after they have buy them (Akkas, Gaur and Simchi-Levi, 2019). It can be
said that without understanding preferences of target market companies will not be able to
sustain for long and retain their potential clients. In context of Stingray, there are varied
consumer pressure points that have led them to decrease sales progress than before. Quality of
product is one of the key pressure point that allows buyers to slow sales growth of company
products. People focus on quality of service and goods that have led them to slow progress of
profit as well as sales. Furthermore, it also analyzed that past trends as well as performance also
considered as consumer pressure points that act in same manner. Students are the main target
market of organization, their priorities is to learn new skills and course training which makes
them able to enhance their educational career appropriately. They need one on one tuition in
privacy of their own room. Consumer prefers to take good lesions from tutor. The new focus of
appeal may be online advertisement and social marketing tools.
Adjusted Marketing mix for ASRL product
Product-
Stingray Company is able to serve its best services to consumers by considering their
needs. ASRL is the main product of this firm. To satisfy new target consumers organization had
to focus on their product production procedure and add more features within it according to
market needs.
Price-
Price is one of the most essential component of marketing mix and one of the key
consumers pressure point that led them to slow sales progress. So it can be said that management
can use values based pricing strategy for their product.
Place-