This document is Marketing Mix Report Template..

This document is Marketing Mix Report Template.
It is part of the supporting assessment resources for Assessment Task 2 of BSBMKG502.
© J&S Learningwork 2018 1

This document is Marketing Mix Report Template.
It is part of the supporting assessment resources for Assessment Task 2 of BSBMKG502.
Establish and adjust marketing mix
Name of student
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Author note
© J&S Learningwork 2018 2

This document is Marketing Mix Report Template.
It is part of the supporting assessment resources for Assessment Task 2 of BSBMKG502.
Titicus Realtors
Marketing Mix Report
1. Company Overview, objectives, desired position and target market characteristics
Being one of the major real estate agent company in Australia, Titicus Realtors has been
associated with a number of activities, which ensures making the clients choose the right
homes for them based on their needs and preferences. The real estate agent has built a good
brand reputation in Melbourne, Australia and this has been continuing for the past few years,
thereby, resulting in a huge number of satisfied customers all over Australia.
The goals and objectives of the company are to create convenience for the home buyers to
select the right homes for them according to their areas of interest and preferences while the
company also aim at increasing the revenue generation with progressing years such as $1.7
million, $1.9 and $2.2 million in 2018, 2019 and 2020 respectively. The objectives from the
individual owner include selection of an agent who can manage marketing techniques and
give the company a right direction achieve the shared vision and goals (Khan 2014). Based
on these goals, the company has the objective of achieving 100 percent satisfaction among
the customers and also be ranked as one of the best real estate agent among the top 5 in
Melbourne Home magazine. One of the major objective has also been to increase the
engagement of more real estate agents so that the company is able2 to provide services
extensively in Australia and the adjoining areas too (Tan and Sousa 2013).
The target market characteristics of Titicus Realtors include those people who stay in
Melbourne city, interested in staying nearby the suburbs of Melbourne, Australia, the people
aged between 30 to 45 and with an annual household income of more than $175000. The
target market also include the couples or those who are expecting a baby and those who will
think it to be the right place for their living. One of the most important thing that has been
considered by Titucus Realtors is its focus on mainly the first time home buyers, which is the
market niche. The positioning has been done as managing the right homes arranged for the
first time home buyers, furthermore, ensure enhancement of qualified leads by more than 50
percent in the years to come.
2. evaluation of various components of the marketing mix strategy
Product/Service:
The product or service here is the property that has been arranged for the home buyers
in Melbourne, Australia. At Titicus Realtors, the company values and beliefs have been
managed properly, which ensures aiming the products and services for the first time home
buyers.
The key benefits and features of the product or service are that the company has provided the
best quality homes for the first time home buyers and the niche market also consists of this
kinds of customers who want to make proper planning before purchasing a home.
The most important benefits are that the locations of these houses are in the Northern Suburbs
of Melbourne while the experienced and skilled staffs of Titicus Realtors have made it easier
© J&S Learningwork 2018 3