Telecommunications Industry Analysis

This assignment requires an in-depth analysis of the telecommunications industry. Students need to explore various aspects such as business models used by developer platforms, regulatory frameworks impacting the sector, and the role of dynamic capabilities in driving service innovation. The analysis draws upon academic literature and real-world examples like ASDA's ToYou services.

Running head: ADMINISTRATIVE SERVICES
Administrative services- ASDA Mobiles
Name of the student:
Name of the university:
Author note:

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Acknowledgement
My friends, relatives, peers and professors have helped me a lot for doing this assignment. I
extend my gratitude towards each one of them for taking pains regarding making this assignment
a grand success. Moreover, I am thankful to my parents, who have being a constant companion
during the process of completing the assignment. I am also grateful to the professors who have
thought me capable of doing this project. Moreover, I am grateful to Almighty for being a
shadow and protecting me from unwanted incidents.

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Table of Contents
Introduction......................................................................................................................................4
Task 1- Report.................................................................................................................................4
Discussion....................................................................................................................................4
Consultancy services of ASDA Mobile Company......................................................................4
Effectiveness of the services on ASDA Mobile’s business.............................................................5
Decision makers and lines of communication in ASDA Mobile Company................................6
Regulatory framework.................................................................................................................7
Importance of effective consultation...........................................................................................8
Different sources of advice..........................................................................................................8
Insight into record keeping..........................................................................................................9
Objectives, constraints and relevance of company policies........................................................9
Options for meeting the regulatory needs..................................................................................10
Appropriateness of the communication channel........................................................................10
Illustration of record keeping methods..........................................................................................10
Review of the implementation plan...........................................................................................11
Conclusion and recommendations.................................................................................................12
Plan for data collection..............................................................................................................12
Survey methodology and sampling...........................................................................................13

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Questionnaire-Primary data.......................................................................................................13
References and Bibliography.........................................................................................................15

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Executive summary
Legislations act as a central doctrine for the companies and organizations in terms of averting the
instances of conflicts, harassments and discriminations. This is applicable for ASDA Mobile
Company also. Along with this, application of rational thinking towards this compliance helps
the company to achieve infrastructural development. Proper outsourcing of the internal services
paves the way of foreign market penetration. Social media acts as a medium, proper utilization of
which helps the personnel to maintain the equilibrium between the internal and the external
environment. This balance paves the way of foreign market penetration, which enhances the
fame and glory of the company. Administrative services relate with corporate governance, which
maintains the order and harmony of the workplace.

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Introduction
Administration is the source, which governs the profit and loss of companies and
organizations. It is the services, maintenance of quality within which enhances the personality of
the administrative authorities. Quality maintenance exposes the personnel towards infrastructural
development, which indicates excelling in the internal environment (Torres et al. 2014). In case
of consultancy services, administration means controlling the customer service so that the
customers can contact with the personnel. The aspect of consultancy services acts as a medium
between the company and the customers. All these aspects prove true for all of the companies
and organizations including ASDA mobile company. The main focus of the assignment is on the
administrative services, which possesses flexibility to enhance the productivity.
Task 1- Report
Discussion
Settled in the threshold of United Kingdom, ASDA Mobiles is a virtual network operator.
Until December 2013, the company was a part of Vodafone. The utilization of Everything
everywhere network has enabled the company to attract large number of customers from each
and every corner of the world. Across UK, ASDA Mobiles has 360 outlets, which caters to the
needs, demands and requirements of the local people. The provision of online recharge and
payment has revolutionized the business (Asda.com 2017).
Consultancy services of ASDA Mobile Company
Services like “ToYou”, free phones from mobiles and text relay services possess
flexibility to escalate the sales revenue.

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The name of the service “ToYou” generates a feeling of devoting the services for the
customers. Joint venture with Tata consultancy services has resulted in the introduction of
lucrative deals, trades and transactions. The nature of the service resembles with the aspect of
business to customer (B2C business). The service is placed under the name of a program,
Connect. Under this, the customers are provided with all the information in detailed manner with
just one click (Asda.com 2017). Briefing the customers about the proper utilization of this
service has resulted in the achievement of positive outcomes.
Free calling services from the mobile phones have enabled the customers to talk with the
friends, family and colleagues. This facility is also available on the landlines. The free access
nullifies the geographical proximity for the ASDA and adds value to the business expansion.
Along with this, the service reduces the distance between the customers and their near and dear
ones.
Next generation text relay service is one of the consultancy services, which results in the
upliftment of the customers suffering from hearing disabilities. “Next generation” can be
considered as an innovative measure for ASDA in terms of enhancing their corporate social
responsibility (Asda.com 2017). Countering this, launching services for the handicapped people
invokes the Samaritan side of the company personnel.
Effectiveness of the services on ASDA Mobile’s business
ToYou is an initiative to satisfy the communication needs of the customers, rather it is
exclusively for the customers. In simple words, the service is from the company to the
customers. The program “connect” and the service “click and connect” reflects an oriental
approach towards the proper provision of services to the customers (Tcs.com 2017). This

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approach systematizes the business process of ASDA, enabling the personnel to achieve positive
outcomes. The options “click and connect” indicates the use of social media marketing, which
helps the personnel to increase the trafficking of the audience towards the brand image.
For introducing free calling services in mobiles and landlines, ASDA Mobile Company
indulges in partnerships with the trade union members. This safeguards the company personnel
from financial issues like inflation, price fluctuations and inadequate financial resources for
upgrading the standards and quality of the marketing services (Tcs.com 2017).
Services like Next Generation Text Relay enhance the corporate social responsibility of
ASDA Mobile Company. Focusing on the needs, demands and requirements of the customers
suffering from hearing disabilities is a deviation from the tradition. Providing them with the
opportunity to talk over phone makes the company personnel a savior in their lives.
Decision makers and lines of communication in ASDA Mobile Company
In ASDA, the managers are entrusted with the responsibility to take the decisions. These
decisions are communicated to the employees in meetings and conferences. These meetings act
as a platform for the managers, employees and the other staff to voice out their opinion towards
the undertaken decisions. In other times, the task of decision making is given to the employees.
Through this, their capability and approach towards the organizational issues is tested (Asda.com
2017). This assessment is done through the means of survey and feedback.
When the company personnel fail to take any decision, the task of decision-making is
bestowed on the stakeholders and shareholders. Sending drafts about the undertaken decisions
maintains the stability between the company, stakeholders and shareholders. This results in the

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introduction of lucrative deals, trades and transactions, which enables the company to achieve
competitive edge over the contemporary brands amidst the market.
The means of social media is adopted for making the customers aware of the undertaken
decisions. For those who do not have access to social media, ASDA Mobile Company has the
provision of media coverage (Asda.com 2017). Along with this, feedback forms are uploaded on
the websites for the consumers to fill up and express their reactions towards the proposed steps.
Regulatory framework
In order to govern the business, ASDA follows the English law. Within this, an important
legislation is the Communications Act (2003). Effective adherence to this legislation along with
the communication directives helps the personnel to establish stable communications with the
customers. The Office of communication (OFCOM), established in the same year is entrusted
with the responsibility to ensure the compliance and implementation of this Act within the
workplace (Asda.com 2017).
Along with this, Equal Pay Act (1963) is also relevant for ASDA. This is in reference to
the scandal regarding depriving the women employees from the minimum salary, which they
deserve for their hard efforts. This issue acts as a ground for complying with the Act.
One of the other legislations, which gains importance in this direction is the Data
Protection Act (1998). This Act helps the ASDA Mobile company personnel to safeguard the
content generated by the customers in the feedback forms or surveys.
Importance of effective consultation
Consultation is needed in terms of achieving effective resolutions to the issues
encountered by the personnel of ASDA Mobile Company while executing the allocated

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responsibilities. Consultation in the form of discussions and open forums proves beneficial in
terms of gaining awareness regarding the problems at one go (Asda.com 2017). Countering this,
revealing a systematic approach for these consultations helps in the achievement of positive
outcomes. Interactive nature of these discussions helps the managers to plan effective
administration services for the customers. Counter arguing this, consultations are effective in the
form of one to one discussions. This helps the managers to study the expression and body
language of the employee thoroughly, which is not always possible in a group. Viewing it from
other perspective, consultation services are necessary in terms of reaching the needs, demands
and requirements of the customers to the managers of the company (Asda.com 2017).
Different sources of advice
The means of survey and feedback bestows wide ranging advices upon the companies
like ASDA Mobile company. Rational thinking to these solutions helps the personnel to select
the best possible advice, which possesses flexibility to fulfill the identified goals and objectives.
In view of these aspects, stakeholders and shareholders are accounted as one of the effective
sources of advice. Along with this, social media is one of the other sources, which bestows a
number of advices upon the company personnel (Asda.com 2017). Referring to the case studies
of the other companies, thesis papers and archives helps the personnel to enhance and
upgrade the standard and quality of the products and services.
Insight into record keeping
Record keeping safeguards companies like ASDA Mobile Company from loss, crisis and
inadequate stock. Utilization of software for recording the data helps the personnel in times of
crisis, provided the machines are installed with anti-viruses. On the contrary, recording the data
on files might compel the personnel to encounter issues such as misplace, copyright theft among

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others. Within this, maintaining frequency in hiring IT experts for speculation of the machines
properly saves the company data, which can be retrieved according to the needs and
requirements (Asda.com 2017). Here, adherence and compliance to the IT legislations in crucial
in terms of averting the issues of misutilizing the company property.
Objectives, constraints and relevance of company policies
One of the most important policies of ASDA Mobile Company is the privacy policy. The
main objective of this policy is to ensure the protection of the customers in terms of the contents
generated by them. The personnel plan to do this through the means of cookies, which are filled
with anti-virus software. The relevance of this policy lies in the increased level of cyber crimes,
resulting in the loss of lives. High rising price of these software acts as an obstacle for the
company personnel to implement this policy (Asda.com 2017). However, indulging in
partnership with the internet service providing companies, have financially assisted the company
personnel to implement this policy for the safety and security of the customer generated contents.
Consciousness towards this direction enhances the infrastructural development of the company.
Options for meeting the regulatory needs
In order to meet the regulatory needs, ASDA Mobile company needs to take into
consideration the directives published by the European Union members. This would make the
personnel aware of the legislations, which are crucial for the establishment of efficient and
effective administration services. Identification of the appropriate legislation and assessing its
effectiveness in the form of meetings and conferences would support the personnel to make
estimates about the future courses of action (Asda.com 2017). Involving the government and law
officials in this meeting would act additional assistance for the company personnel in terms of
mitigating the risks, which would obstruct the efficient execution of the business activities.

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Appropriateness of the communication channel
Social media is absolutely perfect for presenting the customers with the latest information
about the trends that ASDA Mobile Company has adopted. Keeping the customers informed
about the activities would bring to the forefront the strengths as well as the drawbacks of the
levied services. Uploading attractive images with the service along with its specification would
act as an answer for the queries of the customers (Asda.com 2017). Along with this, mobile apps
are also effective in terms of revolutionizing the business of the company as well as the lifestyle
of the customers.
Illustration of record keeping methods
Using latest software possesses flexibility for ASDA Mobile company personnel to
record statistical data, annual reports among others. As an example, using MySmartMoney app
would help the personnel to automatically develop the budgets and store them in well protected
files. Along with this, Excel would also prove beneficial in terms of recording the data regarding
the projects, the raw materials, labor, time needed and action plans (Asda.com 2017). Apart from
this, voice recordings can also be done to keep a track of the proposed solutions and the
methods adopted for executing the plans.
Review of the implementation plan
For implementing the proposed plans, the managers of ASDA Mobile company needs to
conduct meetings. Involving the employees, other staffs, stakeholders and shareholders in these
meetings proves advantageous in terms of taking the collaborative reactions in response to the
offered services. Here, consideration of the financial resources is crucial for validating the
proposed plans in terms of the goals and objectives specified (Bovaird et al. 2016). Evaluation of

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the implemented plans is of utmost importance in terms of making noticeable progress towards
the achievement of sustainable growth amidst the competitive ambience of the market. Using
checklists and templates for evaluation enhances the clarity of the personnel regarding the steps
taken for modifying the potential risks, challenges and issues (Asda.com 2017).
Conclusion and recommendations
This portion of the report emerges successful in providing an insight into the
administrative services offered by ASDA Mobile Company. Within this, the legislations and
policies are the main themes. Adherence and compliance towards these legislations and policies
helps the personnel to excel in the parameter of corporate governance.
Task 2- Presentation
Plan for data collection
In order to collect relevant data, a primary meeting can be organized. Within this,
volunteers can be selected and entrusted with various parts of data collection. After this, plans
need to be made regarding the documents needed for data collection (Mackey and Gass 2015).
As a sequential step, the available financial resources needs to be checked, in case need arises for
more money. After this, time needs to be put for each of the identified tasks. Once these plans
are chalked out, evaluation needs to be conducted for assessing their appropriateness and
effectiveness in terms of the identified and the specified requirements.
The means of feedback can be adopted for reviewing the performance of the volunteers.
This assessment would be crucial in terms of making estimations regarding the future courses of

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action. Along with this, the assessment would make the ASDA Mobile company personnel
aware of their position in terms of the competitive ambience of the market.
Survey methodology and sampling
Each and every person bearing relation with the subject matter of the discussion is the
samples. However, owing to the lack of adequate time and financial resources, a certain sample
size needs to be created (Taylor, Bogdan and DeVault 2015). This is applicable for this
discussion also. As a matter of specifications, 50 customers of ASDA Mobile company is taken,
who are provided with survey questionnaires to express their opinions regarding the proposed
question. The customers are selected randomly in order to save time.
Questionnaire-Primary data
 Since when are you the customer of ASDA Mobile company?
 How far are you satisfied with the customer service of the company?
 To what extent the company is flexible in its administration?
 What are your opinions on the administrative authorities of the company?
 How frequently are the legislations and policies revised?
 Has the company ever encountered any scandalous issue regarding its administrative
services?
 What do you think about the human resources of the company?
 Do you think recommendations are needed in the field of administrative services?
Questions-Secondary data
For this, 5 managers of ASDA Mobile Company are selected as the samples for the
secondary data.

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 What are the recent changes that you have made in the administration?
 Do you think that the administrative authorities are flexible enough to execute the
allocated responsibilities?
 What are the steps that you are taking for meeting the legislative requirements?
 Do you think that the steps that you have taken are satisfactory in terms of customer
satisfaction?
 Have you taken any recommendations for achieving infrastructural development?

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