Marketing and management

Running head: MARKETING AND MANAGEMENT
Marketing and management
Name of the student:
Name of the university:
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1MARKETING AND MANAGEMENT
Executive Summary
Marketing is a vast concept, which needs the application of effective management techniques for
achieving efficiency within the business activities. The introductory sentence projects the
conjunctive significance of the terms marketing and management. Management is of utmost
importance in terms of achieving infrastructural development, which helps in penetrating into the
foreign markets. Herein lays the appropriateness of SWOT and PESTLE analysis. Within this,
the social parameter is very important in terms of expanding the scope and arena of the business
paradigm. The generalization of these aspects is something, which crosses the boundary of
organizations like Telstra. The selected product of cordless handset for the older people would be
something out of the box for the organization in terms of reaching to more and more customers.
Within this, the effective and judicious utilization of social media is itself an agent, which would
pave the way of enhancing the brand image of Telstra.

2MARKETING AND MANAGEMENT
Table of contents
Introduction......................................................................................................................................3
Company background......................................................................................................................3
Initial information........................................................................................................................3
Company resources......................................................................................................................4
Capabilities, strengths and weakness...........................................................................................4
Market selection...............................................................................................................................5
Target country..............................................................................................................................5
Market segmentation...................................................................................................................6
Competitor analysis.....................................................................................................................7
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................9
Training........................................................................................................................................9
Market research...........................................................................................................................9
Action plans...............................................................................................................................10
References and Bibliography.........................................................................................................11

3MARKETING AND MANAGEMENT
Introduction
Management is an essential component, which systematizes the business of companies
and organizations. Herein lays the effectiveness of the term marketing. The introductory
statement reflects the placement of the terms marketing and management in the same alignment.
The roles and responsibilities of the managers hold prime position in terms of achieving the
efficiency in the business (Armstrong et al., 2014). Proper execution of the allocated duties
enhances the productivity of the companies and organizations, such as Telstra. Optimizing the
search aligns with the requirements of the assignment. The purpose of this assignment is to
envision new market ventures for Telstra in terms of the newly launched cordless handsets.
Company background
Initial information
Telstra has achieved accolades and glory by providing the people with reliable broadband
and mobile network services. The major drive behind this is the collaborative attempts of the
personnel for enhancing the productivity of the business. Within Australia, the company has
emerged successful in providing 17.4 million telecommunication services (Telstra.com.au,
2017). The list of achievements does not end here. Along with the mobile services, Telstra has
added satisfaction in the lives of the customers by providing 6.8 million fixed voice services and
3.5 retail fixed broadband services. The personnel envision more connectedness with the clients
and customers in order to expand their business. Herein lies the appropriateness of the motto,
“we help creare a brilliant future for everyone, everyday” (Telstra.com.au, 2017). Adopting
social media would help the personnel to connect with a large number of audience at one go.