BBE: Business and the Business Environment - Analysis of Admiral Sportswear using PESTLE and SWOT/TOWS Frameworks

Business and the Business
Environment

Table of Contents
 Introduction
 Identifying the positive and negative impacts the macro environment has on business
 Applying the PESTLE model to support a detailed analysis of the macro environment
 Conducting internal and external analysis of specific organisations
 Explaining how strengths and weaknesses interrelate with external macro factors
 Applying SWOT/TOWS analysis and justify how they influence decision-making
 Critically evaluating the impacts that both macro and micro factors
 Conclusion
 Rreferences

Introduction
This is the report which generally aims to analyse the factors which is been
affecting the business environment. Admiral Sportswear is the organisation which
provide the quality products to the customers.
There are various factors which can affect the organisation in an strategic manner.
On the other hand, there are various frameworks which is been used by the
organisation to understand the forces and make the operations of the organisation
more effective in every manner.
The use of frameworks will help the firm to identify the potential threats which is
been revolving in the market and provide the products as per the customer
preferences.

Identifying the positive and negative impacts the
macro environment has on business
Macro environment is the process which helps the firm to identify different forces which
is been affecting the marketing conditions.
There are carious business activities which needs to be carried out properly. This will
help the firm to improve their overall efficiency and attain great results in the market.
 The PESTLE analysis will be used to identify the forces of the environment.
 This tool includes several factors and help the business to attain potential growth in the
desired industry. PESTLE analysis in relation to admiral sportswear is been described
below: