Business and the Business Environment: A Case Study of Admiral Sportswear

PART 2

INTRODUCTION
• Business environment is all about total of all things external
to the company and industries which can impact the overall
functioning and operation of the business.
• Manager of the firm needs to study about the External and
internal business environment and factors which can impact
the operations and functions of business.
• The presentation is based on Admiral Sportswear which is
one of the largest brands in the UK, mostly focused on
association football.

Pestle analysis to determine the impact of
external factor on sports retail market
• Political factors
• These factors play a vital role in determining the factors that can influences company's long-term
profitability in a certain country.
• Changing government regulation is one of the biggest factors which influence business functions.
The politicians and government of UK work in collaboration to devise policies and procedures, the
sportswear retail industry has to obey them.
• A slight change in tax policies, sales taxes, tariffs and other policies can impact company

Cont..
• Social factors
• As people are becoming concern about things they purchase, the social
trends develop the shopping habits of people just because of influencing
power of society.
• The attitude of people may change just because of social factors like
income level, education level, attitude and habits and gender.
• For example- if people are more educated than their choices and
preferences would be different from other people. In such a case, those
people would buy goods of certain multinational brands and luxurious
products with their logo on it.