Innovation Adoption: A Review of Theories and Constructs

Adoptionof Innovative Processes

Action Plan
Action Plans are created so as to communicate with different departments about the
actions which are to be taken (Olhager 2013). An Action plan specifies the duration
and the person who will be responsible for the implementation of the Plan

Action Plan for Transition
Action By Whom By When
Production of New set of Toys such as
Action figures and Barbie dolls and
mechanical car sets
Research and Development Team and
Production Team
15th March
Switch from the old and regular toys
to larger and more sophisticated toys
Operation Manager 15th April
Alterations in the Styles of Packaging
for the products and making the same
more attractive
Sales Manager 4th May
Introduction of Cheaper toys which
also have quality standards
Production and Operational Manager 21st July

Action Plan for Communication
Activities Objectives Timeframe Who is Responsible
Conducting a Meeting and
presentation so that the idea
is properly conveyed
The objective of the
management is to implement
modification in the process and
also offer more advanced toys
1 month Operational manager
Increase emphasis on
marketing activities and also
enhance advertisement and
promotion funds. In addition
to this, emphasis should also
be placed on proper
packaging
The management of the
company wants to enhance the
demand of the toys by creating
a buzz in the market. This would
in turn increase the sales of the
business and contribute to the
profits of the business..
2 months Sales and Operational Manager