Strategic Objectives for MacVille

Running head: ADVANCED DIPLOMA OF LEADERSHIP AND MANAGEMENT
Advanced Diploma of Leadership and Management
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1ADVANCED DIPLOMA OF LEADERSHIP AND MANAGEMENT
Task 1
From: General Manager
To: The Stakeholders
Subject: Mission/ Vision Review
Dear Stakeholders,
Macville has been one of successful import/ export business centre in Sydney in last two years.
The company has been known for providing espresso coffee machines that is known to meet
reliability, sustainability and the efficiency needs of the clients. The existing vision and mission
of the company lay in its stewardship and about its adherence to the moral and professional
standards in whatever the company does. Besides, the company is also committed towards
encouragement of self directed teams through cultivation of leadership and maintaining higher
safety levels. The company is also committed toward wiser environmental practices and offering
of meaningful value to the customers.
After having conversation with one of the board members, it is well understood that the company
not have a bright future but also have the capability of becoming the national brand. With the
ability of serving the entire nation with sophisticated and classy coffee machines, the company
has steered clear that the success is not difficult to achieve. The review of the records and the
statements of the previous year show that MacVille acts as one of the potential market holders
having immense business prosperity since it considers that generating revenue is not the sole
concern but it is also vital in providing required services to all the customers. The large chain of
customers of MacVille is believed to be given best service with best products.

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As far as the current approaches are concerned, MacVille has been maintaining the top values.
Till the time, employers and the stakeholders has been working under same management with
higher standards and have remained aligned with the existing vision and mission. The
stakeholders have always been nurtured by morale of MacVille and have therefore learnt in
adhering to policy and compliance. The values of the company have enabled the stakeholders in
cultivating their talents that have encouraged them with the opportunity of having self directed
teams while maintaining higher standards. In other words, Macville tried to offer the customers
best possible values and service. There was hardly any change in the vision and mission of the
business flow of company for closer to two years although there has been formulation of fewer
strategic changes. These changes have been vital in bringing about a change in total system. The
vision and the mission of company should reflect change in strategy for carrying on best services
brought to customers.
Adding newer systematic changes along with incorporation of newer trends in serving customers
have been essential. As stakeholders are provided the opportunity of running self directed team
they are therefore believed to incorporate innovation into the system. Having served the older
ways the customers would remain glad in welcoming newer changes. Evaluation of the newer
processes would provide rooms for not only better thinking and improvement but also planning
and better customer service. There have been instances when an incorporation of newer idea and
proper planning has been expected. In other words, it was long lasting expectations of customers
who have been eagerly waiting for changing the system. There it became long lasting
expectation of customers who have been eagerly waiting for bringing about a change in system.
Therefore, it became necessary in raising the standards by striving towards better and drive
towards the best achievement. Here comes in the need for innovating newer ideas and planning

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with the alliances and partnerships that would be eager in promoting the thoughts and raising the
standards over time.
The actual need for incorporating innovation let to the revised vision and mission of the
company towards innovation and searching for newer means for improving the efficiency of the
process and the effectiveness of the customer solution. The mission has also been to constantly
challenge the methods and ask for ways that would not only improve but simplify the business
and try newer concepts and ideas. Mac Ville also had the mission of embracing the strategic
alliance and seeking out the newer partnerships that promoted and supported the desired
outcome, mission and the strategies.
Given, the current need of Mac Ville to identify more closely with community served, it became
necessary for the revised vision and mission to incorporate the aspect of corporate social
responsibility that closely identified the community it served. Corporate social responsibility
(CSR) represented a self-regulatory business model that aided the company to remain
accountable socially not only to itself but to the public and the stakeholders. Implementation of
CSR policies as a part of the company’s mission would not only help the company in becoming
active participants within local communities and donate percentage of their profits for the
betterment of the community.
The organizational values required for supporting the vision and mission of the company would
include recognition of the crowd that the company is working with. This implies anticipation of
surrounded people. The management can also promote a favorable culture of innovation by
bringing about a change in leading and interacting with the employees. The ways of defining
leadership responsibilities, different systems of management and the ways of coordinating and

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integrating the management practice can be adopted for supporting the revised vision and
mission. Besides, the company should engage itself in the customer and customer research and
development and improvement of quality and product. MacVille could also support the revised
vision and mission statements through expansion of the operations across the Queensland and the
New South Wales and thereby create a higher performing organization. As far as the corporate
social responsibility is concerned, it is a voluntary commitment of the business organizations for
taking account and aligning the interest with the customers, employers, environment,
community, shareholders and all the relevant parties. The organizational values of Macville in
supporting this vision might range from donating substantial amount of money to the nonprofits
and implementation of the environment friendly policy within workplace. Corporate social
responsibility is not only important for the employees and the companies alike.
Your’s sincerely,

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Task 2:
MacVille has been operating as one of the leading espresso coffee machine providers to
the hospitality industry in Sydney. The company has revised its mission, vision and objectives to
gain a competitive advantage in the industry. In order to fulfill this purpose, the company must
analyze the internal and external environment and review the existing and potential competitors
and based on the analysis, new strategies should be developed.
PEST analysis
This framework is used to analyze the external factors, that is, political, economic, social
and technological, which cannot be controlled by the company.
Political  Australian government is focusing on carbon tax to ensure
sustainability and that enables the company to use energy
efficient products, which is aimed to increase profitability.
 There will be planned changes in trade, in which tariffs on
imported goods, including espresso coffee machines will be
removed as per free trade policy
Economic  Due to resource boom, higher-than-expected economic growth is
expected in coming years
 Strengthening of AUD against the international trading partners
is a concern as that would make their imports costlier and hence,
could affect the exports
Social  Australia will experience a steady population growth, from 22