Leadership and Management - Assignment Solved

Running head: LEADERSHIP AND MANAGEMENT
LEADERSHIP AND MANAGEMENT
Name of Student
Name of the University
Author Note

1LEADERSHIP AND MANAGEMENT
Task 1
Case Study
The vision of the organization, MacVille, is to become accepted as a national brand
and as a fundamental component in the hospitality industry in five years.
The established mission of MacVille is to supply espresso coffee machines that can
keep up with the reliability, efficiency and sustainability of the clients in the hospitality
industry.
The present values of the organization are at par with the moral and professional
standards directed at the development of leadership, and maintenance of high safety levels
along with providing environmental and customer value.
Report
Mission/Vision Review
1. Existing vision and mission
Vision: to become a national brand in the hospitality industry in 5 years.
Mission: to supply espresso coffee machines that can keep up with the reliability,
efficiency and sustainability of the clients in the hospitality industry.
2. Current approaches
MacVille has developed their previous strategic plans that are constantly checked to
be in compliance with MacVille’s vision and mission.
3. Revised vision and mission
Vision: to become an innovative national brand aiming for attainment of higher
standards in five years.

2LEADERSHIP AND MANAGEMENT
Mission: to supply coffee machines in hospitality sector characterized with innovative
modifications that can retain the reliability of clients.
4. Organizational values
MacVille needs to be more socially responsible contributing to communities and non-
profits.
Discussions with Stakeholder
 Become national establishment that is innovative and unstoppable in 5 years.
 Bring innovative modifications in services.
 Introduce efficient evaluation systems.
 Become more socially responsible.

3LEADERSHIP AND MANAGEMENT
Task 2
PESTEL Analysis for MacVille
Political factors: carbon tax on energy-intensive goods.
Economic factors: Resource boom, higher economic growth, strengthening of
Australian dollar, growth in the development of home consumer market.
Socio-cultural factors: lifestyle trend of eating out, steady growth in Australian
population.
Technological factors: efficient Management Information System (MIS), innovative
heat exchanger.
Environmental factors: New espresso machines using 30% less energy.
Legal factors: Removal of tariffs on imported merchandise including espresso
machines complying with the free trade policy of the government.
SWOT Analysis for MacVille
Strengths
 Service
 Efficient Management Information
System
 Marketing communications and
promotions mix
Weaknesses
 Inbound logistics, lack of staff in
customs and importation operations.
 Outbound logistics – delay in
delivering products dissatisfying
customers.
Opportunities
 New Sydney market form where a
competitor has withdrawn.
 Strategic alliances with suppliers of
coffee beans.
Threats
 Rise of the Australian dollar and
rising rates of interests.
 Nufix Inc., a global corporation
shifting their focus from the instant
coffee to market of espresso beans