Analyzing Promotional Strategies of Apple's Competitors for IPAD

ADVANCED ESSENTIAL BUSINESS CONCEPTS
Name of the Student
Name of the University
Author Note
MEMORANDUM
To: The Marketing Director
From: Marketing Consultant
Date: 2nd August 2019
Re: Analyzation of the Promotional Strategies of the Competitors of Apple
The evaluation of the various strategies used by the competitors of Apple, on one of its product,
which is IPAD.
1. Samsung – The tablets produced by the organization of Samsung are known as Samsung
Galaxy Tab. Various models are there under the kitty of this organization with this brand name.
Samsung possesses the largest technological business in terms of revenue and is the seventh most
valuable brand throughout the world in recent times. In this highly competitive information
technology market place, Samsung approaches various promotional tactics to understand the
people to buy their product and enjoy the competitive edge over others. They know very well
that advertising is one of the best modes available to connect with the people in the market place
and engage the potential customers towards their brand. To sale their different models of tablets,
Samsung introduced discounts of various rates in different regions of the world and sponsored
many events around the world. They also engage themselves with national as well as
international festivals, which helps the organization to expand its business operations in different
aspects. They also provide opportunities to non-famous people of the community in their
advertisements, which allows the organization to become more popular apart from increasing the
public image of the business house (Kuang et al., 2017).
2. LG – LG Electronics or Lucky Goldstar is another competitor of Apple in the global market
place. They too have tablets manufactured under the G series. This organization mostly believes
in the concept of promotional advertisement. The organization feels that direct communication is
essential with the consumers of the tablets. Therefore, they provide different forms of ads in
newspapers, magazines, televisions apart from the various platforms of social media throughout
the year. The multinational brand also offers different rates of discounts to the distributors as
well as the retailers who advertise regularly and open exclusive LG shops throughout the world.
They also engage many famous personalities from the area of sports and entertainment to