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Apply Case StudyAssignment GradingCourse: NameApple AnalysisNameProfessor’s NameUniversity
Apply Case StudyIntroductionApple Inc. an American MNC which develops, designs and sells computer software, consumerelectronics and online services and has its headquarters in Cupertino, California. The hardwareproducts include iPad, iPhone, Mac personal computer, Apple TV digital media player, AppleWatch Smartwatch, iPod and the software include iTunes media player, iOS, macOS, Safari webbrowser, iWork and iLife productivity and creativity suites. Apart from these services, Applealso provides iOS App Store, iTunes Stores, Apple Music, Mac App store and iCloud. Theorganization was founded by Steve Jobs, Ronald Wayne and Steve Wozniak. The organization isknown widely for its consumer centric products designs and innovative marketing strategy. It hasbeen considered to be perfect for the work use by the consumers. The company started itsjourney in 1977 by launching their first computer Apple 1 and has managed to become the bestcompany by launching innovative devices since then. Below given is the representation of new apple launches after 2012. 2013Apple TViLifeiWorkiPad Air(16 & 32 GB)2014iPhone 5ciPhone 6 and 6 Plus.Mac MiniOSX 10.10iPad air 2 and iPad mini 3iMac with Retina display2015MacBook AirApple MusicOSX 10.11(Upcoming)Apple WatchiPod Touch(6 Gen)iOS 9
Apply Case StudyAn annual event is held by Apple every year The Apple Worldwide Developers Conference(WWDC), announcing the latest trends and launches. The Apple WWDC 2015 launchedsignificant products like iOS 9, Apple Music and new feature of proactive assistance for iPhonedevices. CompetitorsThe company has various healthy competitors like Amazon.com, Samsung Electronics Co. Ltd.,Dell Inc., International Business Machines Corporation, Google Inc., Lenovo Group Limited,Cisco Systems Microsoft Corporation, Sony Corporation, LG Electronics, Hewlett-PackardCompany, and many other computer hardware, computer software, Internet companies andconsumer electronics. However, the company is considered to be the most preferred of all amidstintense competition due to its innovative technology and alluring designs. Lessons and Executive Summary of Apple Inc.Apple is considered to be the most preferred brand even with intense competition from rival brands due to its advertising capabilities which has led to increased brand awareness and for creating intense demand for the products launched by the company. Additionally Apple has beenlisted as the most valuable brand of 2015 is recognized as a considerably growing brand on the basis of value. This has helped in making the company as one of the most recognizable and reputable brand in the world. It has a brand awareness that is not matched by its rivals and other technology in the world due to its leading position in the smartphone marketplace, wide ecosystem of the products and excellent advertising as well as marketing capabilities. The company offers best alluring designs, quality and service trust attracting more customers to buy the company’s products. Additionally the net income, growth, low debt, cash reserves help in providing the company with enough resources so as to invest in research and development,
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