Advanced Marketing Concepts.

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Advanced Marketing Concepts
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10/12/2019
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Advanced Marketing Concepts 1
Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................3
Problem and opportunity statement.................................................................................................4
Marketing objectives.......................................................................................................................5
Marketing strategies.........................................................................................................................5
Product related strategy...............................................................................................................6
Generic strategy and competitive strategy...................................................................................6
Consolidation strategy.................................................................................................................7
STP..................................................................................................................................................7
Tactical marketing strategy..............................................................................................................9
Product strategy...........................................................................................................................9
Pricing strategy............................................................................................................................9
Placing strategy..........................................................................................................................10
Promotional strategies...............................................................................................................10
Implementation..............................................................................................................................11
Resource allocation........................................................................................................................11
Evaluation ad control.....................................................................................................................12
Ethical consideration.....................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14

Advanced Marketing Concepts 2
Executive summary
The Purpose of the report is to assess the fashion industry in Australia in order to propose an
effective marketing plan for Valley girl. Valley girl is one of the popular fashion companies that
are offering clothing and accessories focusing over the girls as the target market.
Some of the retailing company that has been found as major competitor for the company is Zara
Australia, H & M. The strategy that the company would be consider for the product related
strategy will be new product development strategy as it is important for the company to maintain
high product range and increase the product ranges. Other than this the restructuring of stores
and online portal will be another aspect where the resources or investment will be done.

Advanced Marketing Concepts 3
Introduction
Marketing plan is one of the critical decision and activity to be performed, which will reflect the
activities that the company will be consider reaching out to the customer in the potential market
along with the strategic recommendation that will be responsible for the customer attraction,
customer loyalty and customer retention. The Purpose of the report is to assess the fashion
industry in Australia in order to propose an effective marketing plan for Valley girl (valleygirl,
2019).
Valleygirl is one of the popular fashion companies that are offering clothing and accessories
focusing over the girls as the target market. Moreover the company is majorly offering products
through offline and online mode in order to make the products easily available to the potential
customers. The company has 85 stores across Australia and has been focusing over reaching the
customer with advanced technological use. Vision of the company is to make the teen available
with new trends and make most loved teens brand. (Adam & Kotler, 2014)