Assignment on Fashion Retails Brand

Assignment on Fashion Retails Brand
Assignment on Fashion Retails Brand
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Assignment on Fashion Retails Brand
1
Table of Contents
Introduction................................................................................................................ 2
Market segmentation........................................................................................................ 3
Zara............................................................................................................................ 3
Demographic segmentation............................................................................................. 3
Behavioral segmentation................................................................................................. 3
Geographic segmentation................................................................................................ 3
Lifestyle segmentation................................................................................................... 3
Nike............................................................................................................................. 3
Demographic segmentation............................................................................................. 4
Behavioral segmentation................................................................................................. 4
Geographic segmentation................................................................................................ 4
Lifestyle segmentation................................................................................................... 4
Zara sales Policies............................................................................................................ 4
Nike Sales policies........................................................................................................... 5
Adopting new policies....................................................................................................... 5
Task Two:...................................................................................................................... 6
Part 1......................................................................................................................... 6
Part 2......................................................................................................................... 7
The 3 difference are....................................................................................................... 7
Conclusion..................................................................................................................... 8
References:.................................................................................................................... 9

Assignment on Fashion Retails Brand
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Introduction
Zara SA is a Spanish fashion brand for clothing and accessories, it is based in Arteixo in Galicia.
It is the world's largest apparel retailer. In the 1990’s the store expanded in the United States,
France and Europe. Today, Zara has 6500 stores across 88 countries around the world (Wang,
2018).
Market segmentation: It is the process of segregating consumers into wide categories based on
distinguishing characteristics.
Zara
Demographic segmentation- Zara’s demographic segmentation is based on age and gender
along with the income level. It manufactures both men and women clothing. They have an
affordable and accessible clothing line. The products are more or less same in all the stores
across the world. There may be some alteration based on the policies of the countriesm (Lindén,
2017).
Behavioral segmentation- The customer is Loyal towards the brand. It has been estimated that
women are very much influenced by the offers and new marketing strategies that makes them
come more often in Zara stores.
Geographic segmentation- The brand is present in 88 countries. It has more than 6500 store.
They are not limited to developed economy. The brand is targeting majorly countries those are
liberal in fashion wears. They are huge success in developing countries.
Lifestyle segmentation- Zara is a fashion clothing line. It focuses on trending fashion of clothes
designed for men and women. It is considered as fast moving, trendy clothing brand. Zara makes
clothes for fashionable people so that they keep coming back for new designs as Zara keeps
updating its store on weekly basis (Truong, 2016).
Nike
It was founded in 1967 by Bill Bowerman and Phil Knight. The company is headquartered near
Beaverton, Oregon. It is an American multinational company that designs, develops,