Evaluating the Corporate Strategy of BT Group

We will have an online exam and we will have 3 questions on the BT Group case study. We do not know which questions we will get , but i can show you questions we had throughout our course so maybe you could solve it in a general way (looking at our module description). The exam is on April 30, 6pm British time

Advanced Strategic
Management

Introduction to Advanced Strategic
Analysis
 Strategic analysis is important to evaluate the corporate strategy of a
company and its effectiveness.
 The changing technology and open innovations are extending the
business scopes for many companies.
 The case of BT group is considered in this project

Evaluating the Corporate Strategy of
BT Group
 The BT group is a known name in the telecom business industry
 BT mainly used the in-house innovations to get business success
 The company is trying to have open innovations in their organisational
operations.
 BT group objective is to increase customer value addition

Evaluating internal resources
 Evaluation is impotent to have an idea of the internal resources
 To start open innovation the integration of internal and external
knowledge resources are necessary
 Analysing the risk in the institutionalising of the external resources
 in-house R&D is the main internal resources for the company
 Challenges caused by lack of re-skilled employees

Reaching to External Resources
 The idea of open innovation and collaborative
community is used by BT group for external
resources
 company has extended to the business partners of
start-ups
 cumulative knowledge of the technology is
required
 The market dilemmas the company is facing is the
rigidness of some of the external innovators

Parenting Advantage of the Corporate Strategy
 Business strategies are designed for the value creation and value
capturing
 Parenting advantage is one such strategy that helps the company to
evaluate their operation effectiveness
 BT group would provide parenting advantage to the research and
development unit of the business
 Using customer centric strategies and innovations to get parenting
advantages.
 The unit of BT is the heartland business opportunity where the company
can add value without much risks
 The Ballast business unit for the parenting advantage of BT group would
be customer facing units