Social Media and Business: A Critical Analysis

This assignment delves into the multifaceted influence of social media on businesses. It explores the benefits such as increased brand awareness, direct customer interaction, and targeted marketing opportunities. However, it also critically analyzes the drawbacks, including online crime risks, dependency issues, and challenges in content creation. The analysis aims to provide a comprehensive understanding of how businesses can effectively leverage social media while mitigating potential risks.

The Advantages and
Disadvantages
of Social Media Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Meaning of social media.............................................................................................................1
Importance of social media.........................................................................................................1
Advantages and disadvantage.....................................................................................................2
Advantages..................................................................................................................................3
Disadvantage...............................................................................................................................4
RECOMMENDATION...................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The written report will handle about the impact of ethical media on business organization
in terms of technical, economical, non-political and appreciation modification. In this document,
the concentration will be on interpersonal media regarding of import occurrent in which the
concern interacts with client at large scale (Sunstein, 2018). On the other hand, the report will
also highlight and demonstrate the major problems of world faced in today's time such as online
crime, dependence of social media networks as a primary disadvantage, etc. Finally, the report
will analyse various concerns of social media web and how they will influence future of people.
MAIN BODY
Meaning of social media
Interpersonal media was created verbally from two operational words, ethical and media.
Social, simply means action between individuals of ordinary interest, a group, or even a world
organization. On the other side, media as the name implies, is the instrumentation, channel, or
level on which allows creating and conversation of user bring forth contents. There are repaid
improvement of practical application that help to indefinite quantity amount of consumer in
securities industry place (Cook, 2017). The overall business reputation and presence in a market
is more driven by social media. However, social media marketing has created opportunities
among online marketers to engage with customers.
This is help to increase number of customer in market place. With the help of research
work is find that social media is the only way to change current commercialism situation. From
the above, it can be appreciated that social media has a bemused impinging on user choice in
terms of brand and product selection. It is assistance to better current market strategies as per the
need of client growth and indefinite quantity sale.
Importance of social media
Social media is remove level of stressed that the top two benefit of social media
marketing are increasing exposure and increase online traffic. There are some importance in
social media are as follows :-
 Improved brand awareness : Social media is most emphasis free and lucrativeness digital
marketing plan of action that will use to indefinite quantity business image in
market(Kumar, 2018). In addition, make over social media profile for peculiar and start
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online fundamental interaction with other. To be implement social media strategies. It
will be assist gain the level of brand recognition for particular market.
 Cost effective :- In this context of use, social media selling is possible to cost effective
way. There are to be follow activity while preparing social media commercialism, create
an business relationship and sign up is free for all social system sites. To being a cost
effective is all essential attain the grater return of investment funds and hold bigger
budged for marketing business.
 Engage with customer :- Social media is the best way to pull in the amount of consumer
in a day. The more put across with gathering and more possibility have to world
organisation each conversation. There are some betterment market share or increase
profitability. Furthermore, communicating with client is help to win their inattention and
convey them about the brand message (Felix, 2017). For example, B2B establishment
may find their assembly on LinkedIn rather than Facebook. Don’t just assume or follow
other brands.
 Improved brand loyalty :- Social media presence, make it easy for customer to find and
contact with arrangement. This is only way to improve current market position and
increase more and more customer in market level. It is most important to engage with
customer and improve loyalty level with custom-made.
 Market place awareness :- This is one of the best place to find the need and want of
customer, instead of direct communicating with each and every customer in market place.
It is also considered the most valuable advantages of social media. With the assist of
research work is find that social media is help to get correct information about the
product and better understand of about particular product.
 Increase traffic : In this context, social media also help to increase website traffic. In this
way, sharing any content to social media is giving reasons to click organisation official
website. This is assist to addition level of transposed between internal department and
consumer. The early to start the faster development growth of the business.
Advantages and disadvantage
There are some advantages and disadvantage of social media is to give direct impact on
the market environment. To be focused on actual and potential client as per the need of current
market value (Fuchs, 2014). Nevertheless, there can also be disadvantages, consider the
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beginning needed and antagonistic feedback. Considering these pros and cons can assist
determine the best plan of attack to social media for commercial enterprise. It can b focus on
social media has a profound impact on consumer and level of changes must increase profit and
productivity of organisation.
Advantages
In this context, to be focus on only positive impact of each and every factors, which is
helpful for long period.
 Large audience :- In this context, social media is help to increase current time period as
well as future consideration. In this context, customer is need to use every single
platform, create some new customer accounts and explore for more advertisement is used
in market.
 Cost effective ; Social media marketing is must cheaper than the traditional marketing
and increase awareness about overall development in market (Swani, 2017). This is to be
improve that how business is help to increase level of audience and improve customer
attractiveness.
 Target audience :- The social media is the only platform to target the particular audience
and manage work of increase productivity and profit sharing ratio. Some modification is
made for long period as per the need of current securities' industry state of affairs.
 Encourage the level of sharing :- There are increase more and more sharing new
information about the post as well as decrease customer relationship management.
Possibly the unique asset of social media is the quality to get help from travel. People
love to share property with their web, from photos and direction to absorbing articles and
hot deals. On the other hand, increase customer level must be improve and change to do
something new market place.
 Uncover valuable insight : Social media to increase valuable message about your custom-
made that will assistance you make smarter enterprise determination (). For illustration,
social sensing allows finding how abstraction feel about establishment and trade name.
With social hearing, can bring out antonymous about commercial enterprise and response
questions about offering.
This leads to a gilded possibility for job seekers to assume more about the organisation and easy
link up with grouping who work there. Job movement can become familiar with the ones on the
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job, through these societal media, and in one case they achieve bear-down beingness on this
communication system, it becomes executable to reach the people with the authority to hire
Associate in Nursing worker.
Disadvantage
In this context, to be focus on negative impacts of social media marketing for long time
period. Social media merchandising isn’t without its imperfection. Just as rapidly as users can
stock certificate content on social media, they can take to share an uncomplimentary narrative
about business concern.
 Negative feedback ;- In this context, negative feedback from the consumer side is give
direct impact on social media marketing in organisation (Kumar, 2017). Social media is
a place or a part of free rain to past whatever consumer want form organisation. Some
time a few customers is say something wrong about structure. It is help to manage the
growth rate of organisation.
 Potential for embarrassment : In this context, It’s cushy to get caught up in social group
media and post any comes to head, which can have vast consequences for any business.
Take, for illustration, some organisation is many customers is give direct impact on
profitability and productivity of each and every factor which is used in organisation ().
This is to be give the negative impact of each and every consumer in market place.
RECOMMENDATION
Social media is to be used for long term management for improving future changes in any
sector. Interpersonal media on Lilliputian and instrumentation scale organization, determination
of skill gaps in societal media with specific accent to certain manufacture, broad examination on
execution state of affairs, perceptual experience of social media on business concern, and
obstruction to written material of social media by business organization etc. Each research
worker, nevertheless, talks about the grandness of measurement the occurrence of the social
media human action on the business concern to enable further maturation.
CONCLUSION
From the above report is focus on report will also highlight and demonstrate the major
problems of world faced in today's time such as online crime, dependence of social media
networks as a primary disadvantage, etc. As per the above report is focus on Considering these
pros and cons can assist determine the best plan of attack to social media for commercial
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enterprise. Form the above report is focus on advantages and disadvantage of social media is to
give direct impact on the market environment. To be focused on current and potential customer
as per the need of current market value.
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REFERENCES
Books and journals
Sunstein, C.R., 2018. # Republic: Divided democracy in the age of social media. Princeton
University Press.
Cook, N., 2017. Enterprise 2.0: How social software will change the future of work. Routledge.
Kumar, V. and Reinartz, W., 2018. Customer relationship management: Concept, strategy, and
tools. Springer.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing:
A holistic framework. Journal of Business Research, 70, pp.118-126.
Fuchs, C., 2017. Social media: A critical introduction. Sage.
Swani, K., Milne, G.R., Brown, B.P., Assaf, A.G. and Donthu, N., 2017. What messages to post?
Evaluating the popularity of social media communications in business versus consumer
markets. Industrial Marketing Management, 62, pp.77-87.
Kumar, V., Choi, J.B. and Greene, M., 2017. Synergistic effects of social media and traditional
marketing on brand sales: capturing the time-varying effects. Journal of the Academy of
Marketing Science, 45(2), pp.268-288.
Clark, M., Black, H.G. and Judson, K., 2017. Brand community integration and satisfaction with
social media sites: a comparative study. Journal of Research in Interactive
Marketing, 11(1), pp.39-55.
Andrews, J.C. and Shimp, T.A., 2017. Advertising, promotion, and other aspects of integrated
marketing communications. Nelson Education.
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