logo

Social Media Marketing Concepts in Agribusiness

   

Added on  2020-03-23

10 Pages3074 Words86 Views
SOCIAL MEDIA MARKETING CONCEPTS APPLIED IN AGRIBUSINESS 1SOCIAL MEDIA MARKETING CONCEPTS APPLIED IN AGRIBUSINESSBy (Student's Name)CourseInstructorInstitutionCity and StateDate

SOCIAL MEDIA MARKETING CONCEPTS APPLIED IN AGRIBUSINESS 2ContentsIntroduction.................................................................................................................................................2Social media sites........................................................................................................................................2Approaches to social media marketing in agribusiness................................................................................3Setting concrete goals..............................................................................................................................3Creative social team.................................................................................................................................3Setting site guidelines..............................................................................................................................3Determinants of successful social media usage in agribusiness...............................................................4The legal factors......................................................................................................................................4Limitations on effectiveness....................................................................................................................4Cost considerations..................................................................................................................................4Establishing trust and human connections...............................................................................................4Oversight of user content.........................................................................................................................4Advantages and disadvantages of social media marketing..........................................................................5Social media marketing advantages.........................................................................................................5Large audience reach...........................................................................................................................5Free creation........................................................................................................................................5Encourages sharing..............................................................................................................................5Increased brand loyalty........................................................................................................................5Unveils valuable insights.....................................................................................................................5Social media marketing disadvantages....................................................................................................6Negative feedback...............................................................................................................................6Potential tool for embarrassment.........................................................................................................6Time intensive.....................................................................................................................................6Roles of social media in agribusiness..........................................................................................................6Consumer engagement............................................................................................................................7Industry knowledge and trends................................................................................................................7Calibration across regions........................................................................................................................7Conclusion...................................................................................................................................................7References...................................................................................................................................................8

SOCIAL MEDIA MARKETING CONCEPTS APPLIED IN AGRIBUSINESS 3IntroductionTechnological advancement and innovation have taken effect in the current world hence aparadigm shift in production modes and daily operations of agricultural products. Thisadvancement has equally shifted the methods of communication from agriculture industries tothe public. Agriculture is becoming more diversified as population grows demanding anexploration of different communication options to reach the target market. Bayer and Monsantoare the best examples of agribusiness companies that sell seeds and other agricultural productsinternationally. Bayer and Monsanto extensively market their agricultural products through thesocial media and this has been the key factor behind their success in the market. Most farmersare embracing tech-based advertisement techniques such as social media to connect with theconsumers at a personal level. Through social media marketing tools, Monsanto and Bayer targetand properly meet their customers. Ideally, social sites are swift, instant, spontaneous, andheighten relationships between farmers and their clients. This marketing strategy has beenemulated by most businesses as well especially Bayer. Industries are hiring social media expertsto manage their sites and create traffic (Kolb, 2008, p.1357). This study explains approaches tosocial media use in agribusiness industry with reference to Bayer and Monsanto companies. Social Media SitesSocial media is a fundamental marketing tool in agribusiness especially for Bayer. Thismarketing strategy allows businesses to interact with their clients expanding their reach. Themost common social sites used for marketing agribusiness are Facebook, Twitter, blogs, andYouTube channels. These sites allow farmers without restrictions to sharing their opinions(Miller, 2009, p. 472). Facebook offers users an option of creating a fan page for company’sbrands and services, and Bayer uses this tool. Twitter allows businesses to create 140 characterposts for users to follow, and Monsanto Company is known for using this tool while marketingits agricultural products such as seeds to customers. Blogs are online journals written by businessowners about their agricultural products. YouTube allows businesses to broadcast video clips toattract viewership, and this is highly used by Bayer when marketing its seeds (Miller, 2009, p.474).

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Comparison of Popular Social Networking Sites: Facebook, Twitter, LinkedIn, YouTube and Google +
|15
|3076
|51

Principles of Marketing business Assignment
|4
|1027
|32

Article on Use of Social Media Marketing
|22
|4133
|462

Risks and Influence of Global Social Media Firms
|7
|1816
|50

Report on Social Media Marketing
|5
|652
|46

Digital Marketing: Haigh’s Chocolates
|6
|1137
|387