logo

Advantages And Disadvantages of Social Networks Usage in Business

18 Pages3376 Words83 Views
   

Added on  2021-06-14

Advantages And Disadvantages of Social Networks Usage in Business

   Added on 2021-06-14

ShareRelated Documents
Running head: BUSINESS RESEARCHBusiness ResearchSubmitted byTable of Contents
Advantages And Disadvantages of Social Networks Usage in Business_1
BUSINESS RESEARCH1Introduction......................................................................................................................................2Project objective..............................................................................................................................2Project scope....................................................................................................................................2Literature review..............................................................................................................................2Research questions...........................................................................................................................5Research design and methodology..................................................................................................5Qualitative research......................................................................................................................5Quantitative research....................................................................................................................7Research Limitations.....................................................................................................................10Conclusion.....................................................................................................................................11References......................................................................................................................................13Appendix........................................................................................................................................16
Advantages And Disadvantages of Social Networks Usage in Business_2
BUSINESS RESEARCH2Topic: Advantages And Disadvantages of Social Networks Usage in Business: A case of Wesfarmers limited, Australia Introduction In the current scenario, the internet is widely used to connect with people because it connects the people without any geographical areas. Online social networking has altered the way of business to interact with people. Online social networking has changed the scenario from niche to mass adoption. Social media incorporates different techniques like blogs, social networking, web pages, podcasts, advertisement websites, and company-sponsored sites. An effective networking is a vital tool for enhancing the business growth. In modern times, social networking is bringing fast as it has improved public relations and organizational communication. High technology focuses on internet facilities and also provides the opportunity for making communication between public and organization (Turban, et. al., 2017). Project objectiveThe main aim of this report is to address the benefits and challenges of using the social network in business. The objective of this research study is to gain an understanding of how the social network has affected the organization in the favorable and unfavorable way. Project scopeThis project has a wider scope for readers to understand the usages of social networking in business. It is also beneficial for the company to develop the awareness about advantages and disadvantageous of using the social network in business. Literature reviewSocial networking is defined as web-based services, which permits the users to make a connection with semi-public and public. This system also articulates the record of other users
Advantages And Disadvantages of Social Networks Usage in Business_3
BUSINESS RESEARCH3with whom they share a link and also reverse their record of links. Social networking is classifiedinto two parts such as public social networking sites and internal social networking sites. Public social networking is like water cooler at IBM as well as Harmony in SAP is possessed by the company for their own use within an organization. The social networking sites are recognized during the 1990s. Furthermore, different research has conducted on use and adoption of technology in the field of information technology (Cook, 2017). Companies are likely to use social media as an external factor could impact the business performance. These factors are trading partners, customers as well as competitors. Social networking is used by government companies as well as business firms as communication techniques. These companies actively apply the social media for marketing, advertising, buildingliaison with customers as well as interacting with customers, and branding. It is also stated that web 2.0 is used in social networking to make instant messaging, email with collaboration initiatives (Sekaran and Bougie, 2016). A social network could be defined as a group of performer who demonstrates the association among them. In a social network, there are set of performers such as organization, individual with other social entities, which are connected with each other due to affiliation, friendship, information and financial exchange and trading relations. An online social network is an expansion of social sites on the internet through online software. This network is used by people for making the social association. With the purpose of the company, different social media services could be used like Twitter, MySpace, and Facebook. But, social media enlarges the scope of goodwill uncertainties and increases dynamics of uncertainties (Eriksson and Kovalainen, 2015).
Advantages And Disadvantages of Social Networks Usage in Business_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
(Doc) Advantages and Disadvantages of Using Social Networks in Business
|11
|2752
|99

Social Networks in Business TABLE OF CONTENTS INTRODUCTION 1 PROJECTS OBJECTIVES 1 PROJECT SCOPE 1 LITERATURE REVIEW1 CONCLUSION 6 REFERENCES 7 INTRODUCTION
|9
|3220
|157

Advantages and Disadvantages of Using Social Networks in Business
|17
|4670
|414

The Impact Of Social Media on Business | Research
|19
|3178
|183

HI6008 Business Research | Social Media
|12
|2325
|220

Advantages and Disadvantages of Social Media Marketing in Business
|17
|3374
|343