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(Doc) Advantages and Disadvantages of Using Social Networks in Business

   

Added on  2020-03-23

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Advantages and Disadvantages of UsingSocial Networks in Business
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CONTENTSINTRODUCTION......................................................................................................................3OBJECTIVE..............................................................................................................................3SCOPE.......................................................................................................................................3LITERATURE REVIEW...........................................................................................................3RESEARCH QUESTIONS........................................................................................................6RESEARCH DESIGN AND METHODOLOGY.....................................................................7Research design......................................................................................................................7Sampling.................................................................................................................................7Reliability and validity...........................................................................................................7Time schedule.........................................................................................................................8REFERENCES.........................................................................................................................10
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INTRODUCTIONSocial networking service is also known as web based service which allows the useror individuals to build a public or semi–public profile for the users and also with whom itshares the connections (Baltar and Brunet, 2012). In Today’s world technology has changethe mind of young people and due to this through internet the world is around the youngpeople. The internet is also used by the young people through mobile, laptop, and alsocomputer for the source of information and engage and construct and for maintenance ofsocial network (Picazo-Vela, Gutiérrez-Martínez and Luna-Reyes, 2012). This research isproposing benefits of social networking services with understanding of its objectives,methods, questions alongside the study of previously proposed information in the discussion.OBJECTIVEIncreasing digitalization has created a significant impact of social networking sites onbusiness operations as well. It helps organizations in effectively reaching the consumer base.The major objective of this report is to examine the possible advantages and disadvantages ofthe social networking in business (Kasavana, Nusair and Teodosic, 2010). Furthermore theresearch suggests how to enhance brand loyalty and customer satisfaction for a businessorganisation through various popular social media platformsSCOPEIt identifies various essential benefits related to social networking service (SNS) suchas it promotes the sense of self-esteem and belongings. It helps in delivering educationaloutcomes. Further, it provides in facilitating supportive relationships and also maximisespromoting internet and increasing the benefits of SNS and promoting internet (Woodcock,Green and Starkey, 2011). The media literacy may help the young people to protect fromrisks of online interactions like cyber-building, or plundering.LITERATURE REVIEWIntroduction to social networkingAccording to Hendrickson, Rosen and Aune (2011), In today’s world Australia is themost prolific user of social media and the youngsters’ of Australia between the age of 16-29year old are affected to the internet are 90%. In most of the time they use the internet on anaverage of 22 hours in a week. The young people gives more importance to SNS in everydaylife is incontrovertible. From 12 to 16 year old use SNS is 97% (Ellis, 2011). The vast
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majority of young people in Australia are enthusiastic. The users engaging on a daily basiswith SNS through computer, mobile phones etc. Social networking service has now becomean emerging field in research. The (Australian Communications and Media Authority, 2009) has studied of thenegative impact of social networking services on people. Internet freedom is viewed as itshapes the strategic choices of the citizen. There are enough evidences available which showsthat benefit associated with the use of social networking sites. The usage of internet is suchthat 64% of 97% mobile users have internet connection in their mobile. The use of SNSbecame the number one online activity for 16 to 29 year age group with 83% (Gronum,Verreynne and Kastelle, 2012). It allows the users to communicate through the internet withothers in many ways such as commenting on photos, posts, and updating own profile, postingpublic messages, Twitter, Facebook, “status” function etc. The most of the internet activitiesin which mobile users are involved include downloading content, emailing and visitingpopular SNS. 30% of the SNS users access their account via their mobile handset. Social networking benefitsAccording to Trusov, Bodapati and Bucklin, (2010), it is an indisputable fact that SNSplays an important role in everyday life of young people. The age group which are majorlyinvolved in SNS includes 90% among the age group of 12-17 years and 97% among the agegroup of 16-17 years. The number one online activity for the people of age group of 16-29years includes SNS usage. It is reported that 83% of the people use SNS on regular basis(Sadler, Lee, Lim and Fullerton, 2010). SNS is a medium through which people can connectto each other in various form. Among the various forms through which people communicateinclude updating profile status, commenting on posts and photographs, posting and sharingpublic messages, etc. SNS provide instant messaging facility.According to Kwon and Wen, (2010), among the top ten online activities in whichyoung people are engaged includes writing and reading blogs, micro-bloggong throughFacebook and Twitter. The popularity of blogging over Facebook and Twitter via mobilephones is increasing. SNS facilitates communication, sharing and creating various forms ofcontent such as photos, videos, blogs and many more. In Australia, the young people belowthe age under 25 are the prolific user of SNS and it is the most active group on SNS (Molina‐Morales and Martínez‐Fernández, 2010).
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