Advantages and Disadvantages of Using Social Networks Assignment

Added on - 18 Dec 2019

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Advantages and Disadvantages ofUsing Social Networks in Hotelindustry in Australia
Table of ContentsCHAPTER 2 – LITERATURE REVIEW.......................................................................................32.1 Overview..........................................................................................................................32.2 What is social networks....................................................................................................32.2 Impact of social network in hotel industry.......................................................................42.3 Advantage and disadvantage of social networks in hotel industry...................................52.4 Current trends of social networks which has been adopted by the hotel industry inAustralia.................................................................................................................................7REFERENCES................................................................................................................................9
CHAPTER 2 – LITERATURE REVIEW2.1 OverviewThis chapter provides reviews on recent literature on social media marketing and it willprovide underlying theoretical foundation of characteristics of social networks. This research isessential to conduct in-depth review of information. Through this secondary source ofinformation are received. The review of past literature helps in analysing the different aspects ofthe research topic. There is critical role of past literature in analysing the gap that had emergedwithin past research. Such gaps are analysed in the present research for the sake of reaching onappropriate conclusion. The review of several authors has been analysed in brief present thesis toget the different possible of outcome. Social network in hospitality industry has beenconceptualised. The hospitality industries are using social media sites, in order to provide qualityof services to customers. This chapter presents an outline earlier research which has done workon the social media and analysed the advantage and disadvantage in hospitality industry.2.2 What is social networksSocial network or media is essential part of our everyday life. Social media are theinternet services which interact the people with others and share there ideas through onlinecommunities. With the help of social media, it gives an marketing opportunity to businesscommunity or any hospitality industry to increase their brand awareness. In any businesscommunity, the managers can use any of the following sites such as; Face book, twitter, online-photo sharing services, blog, customer review sites and many more. According to AndreeaMaha, it is depicted that social media sites reflects a fundamental shifts that how information aresharing on network sites. It helps the consumer as well as to interact with each other at any pointof time.It is important for all organisation to use this platform which provide benefits and butalso having an negative influence also. As per view ofAlonso and Ogle (2010),it is reserved thatwhile selecting any social media networks, it is essential to considered a couple of aspects whichincludes such as; how many users are active, goals of organisation, the functionality of socialnetwork and many more. With help of these, it will help the organisation to analyse theeffectiveness of each platform in organisation.
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