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Role of Social Media in Consumer Relations

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Added on  2021-01-03

Role of Social Media in Consumer Relations

   Added on 2021-01-03

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Research Project
Role of Social Media in Consumer Relations_1
ABSTRACTIn this research, there is discussion about, role of social media platform in buildingconsumer relations. There is discussion about different social media platforms which helps toconsider customer feedback an helps managers of hospitality organisation to take correctiveactions. This research is based on Hotel Hilton which is big brand in hospitality sector. At lastthere is discussion about some recommendations which helps to get positive impact on growthand development of association.
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SUMMARYWith conducting this research, it is easy to understand about role of social media sites inmaintain customer relations. There is positive as well as negative impact of social media sites ongrowth and development of association. Hence with this research it is easy to analyse changeswhich has to be made in organisation to get positive impact. As per this research feedback onsocial media sites plays important role in growth and development of association. Social media isthe platform which helps to bridge gap between consumers and organisation. At last there aresome recommendations which helps to get positive impact in maintaining consumer relations.
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Table of ContentsABSTRACT.....................................................................................................................................2SUMMARY.....................................................................................................................................3TITLE: ............................................................................................................................................5CHAPTER 1 INTRODUCTION.....................................................................................................5CHAPTER 2 LITERATURE REVIEW..........................................................................................6Establishing Powerful Relationship with Customers by Using Digital Technology.............6Use of Social Media Platform for taking Feedback for Improving Quality...........................7Enhancing Customer Relation and Support by Making use of Concept of Popularity andStatus......................................................................................................................................8CHAPTER 3 RESEARCH METHODOLOGY..............................................................................8CHAPTER 4 ANALYSIS AND FINDINGS ...............................................................................12CHAPTER 5: A CRITICAL APPRAISAL, RECOMMENDATIONS & SUGGESTIONS FORFURTHER WORK........................................................................................................................22CHAPTER 6: CONCLUSIONS....................................................................................................24REFERENCES..............................................................................................................................25
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TITLE:“To analyze role of social media in building strong customer relation.” A case study onhospitality sector. CHAPTER 1 INTRODUCTIONDigital technology refers to the use of technical prospects which transfers manual work intechnical aspects. With the help of digital technology, analog technology of varioustelecommunication techniques which helps to make changes telephone and cable system. Thishelps to perform business operations in positive and negative manner. Digital technology helpsin performing business activities in more effective and relevant manner. There are differentprospectives which covers in digital technology. This includes social media, internet connection,cloud computing, etc. So digital technology is major concept which helps to perform businessoperations in positive and relevant manner (Bark, Kragt and Robson, 2016). In current scenario,there are many technological changes taking place so it is responsibility of managers toimplement it to get better outcome. In this research, there is discussion about role of social mediain building customer relation. This research is based on Hotel Hilton which is one of the largestorganisation providing hospitality services. There is important role of social media techniques in current market trends. This is theplatform which is used to collect information from different sources to analyse market trends,demand of customers. Hence managers of Hilton can make changes in their working policieswhich is effective and significant to growth and development of organisation. With this research,it is easy to analyse role of social media in getting positive impact on customer satisfaction andretention. This is the base which is used by organisation in order to collect information aboutchange in plans and policies. In hospitality industry. There is much competition becauseconsumer has choice to select best source of availing services. Hence it is responsibility ofmanagers of Hilton to collect appropriate and relevant information to make alterations inbusiness operations. This helps to make Hotel Hilton competent to other organisations inindustry. Research aim:“To analyze role of social media in building strong customer relation.” A case study onhospitality sector.
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Objective:To establish a powerful relationship with customers by implementing the use of digitaltechnology in organization. To use support of social media platform in taking the feedback of consumer that help inimproving the various field that help in improving the services. To use concept of popularity and status for increasing the customer relations and support.In this research, there is use of different techniques which is significant and relevant forgetting positive outcome as appropriate research technique and methodology (McKenney andReeves, 2018). Research is time consuming process, so there are different aspects which has tobe followed, so this includes: deductive approaches, pragmatist philosophy, etc. Hence this is theway which helps to perform research activities in ethical and reliable manner. Time scale is one of the important technique which is used to define time which isrequired to be define activities. There are many activities such introduction, farming aims andobjectives, etc. which are distributed in different time slot with time scale. This research iscompleted within .....CHAPTER 2 LITERATURE REVIEWEstablishing Powerful Relationship with Customers by Using Digital TechnologyAccording to Karel Dörner and David Edelman, Digital Technology can be defined as theuse of digital or computerised devices for various processes in an organisation or for anypersonal purpose. The use of Digital Technology in an organisation can help the company inmaking good relationship with their customers. It helps in communicating clearly with thecustomers of the Hilton Hotel as with the help of digital technology, the company can reacheasily to their customers (Burke, 2016). This communication is an important part in establishinggood relationships with the customers of an organisation as they can be made aware about thenew upcoming products of the company, further their reviews regarding the existing products ofthe company can also known which will help the company in making changes in their productaccording to the taste and preference of customers. With the help of digital technology, companycan make its online presence such as by making their own page on social media sites likeFacebook, Twitter, Instagram, etc. This will help the customers to get back to company easily
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