Advantages & Disadvantages of Using Social Networks in Business : Assignment
Added on 2020-05-16
22 Pages3359 Words166 Views
RUNNING HEAD: Business ResearchBusiness ResearchAdvantages and Disadvantages of Using Social Networks in Business: In context of Wesfarmers Limited, Australia
Business Research1Table of ContentsIntroduction......................................................................................................................................2Project Objective.............................................................................................................................3Project Scope...................................................................................................................................4Literature Review............................................................................................................................5Justification......................................................................................................................................7Research Questions/Hypothesis.......................................................................................................8Research Design and Methodology.................................................................................................9Research limitations.......................................................................................................................11Time Schedule (Research Plan).....................................................................................................12Conclusion.....................................................................................................................................13References......................................................................................................................................14Appendix........................................................................................................................................15
Business Research2IntroductionRole and importance of Social media networks are increasing in this dynamic business environment. Social media networks are the web-based communication technology which is being used by the companies for communicating with others. In this fast-changing environment where competition is increasing, there has been a rise in the use of different social network techniques. Social media networks are the platforms which provide a base to the company for communicating with the different stakeholders. The number of the people using social media networks or platforms has increased for the sharing of information and data with each other (Bank & Bank, 2015). Wesfarmers Limited is using social media platforms for interacting with a large number of customers and covering the large area. Impact of the use of social media platforms by the companies can be seen in the business functions of the company. The focus of Wesfarmers is on influencing a large number of people with the use of social media platforms. With the use of social media networks, companies can generate awareness among the customers regarding the products or services offered. Companies are using social media networks for reducing the cost and time involved in communicating or interacting with the customers. Impact of the use of social media platforms can be seen on the functioning or performance of the companies (Ciprian,2015). This research program will discuss the concept of social media networks, positive as wellas negative aspects attached to the use of social media platforms to the companies. Different research methods will be analyzed for the purpose of selection of a most suitable method for accumulation of the data.
Business Research3
Business Research4Project Objective This research program has been initiated on the chosen topic so as to assemble data for developing the knowledge and understanding of different aspects related to the topic. Few objectives have been formed on the basis of which data collection process will be initiated. The main objective of this research program is to accumulate data regarding the advantages and disadvantages of using social media networks in the business in relation to Wesfarmers Limited, Australia. The focus of the research will be on identification of the meaning and concept of social media networks and different positive and negative aspects attached to the use of social media platforms by companies.
Business Research5Project Scope This research program will cover the trend of using social networking by the businesses. It is vital for the business to understand the role and importance of social networking platforms along with the benefits and limitations of using social media networks. For enhancing the knowledge regarding these aspects attached to social media networks, different articles, journals, notifications and online publications will be used. This research project has been undertaken withan objective to enhance the knowledge regarding the use of social networking platforms and theirrole in shaping the performance of the business.
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