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HI6008 Business Research Assignment: Social Networks in Business

   

Added on  2020-05-28

18 Pages2804 Words31 Views
RUNNING HEAD: Business ResearchBusiness Research Advantages and Disadvantages of using Social networks in Business
HI6008 Business Research Assignment: Social Networks in Business_1
Business Research1Table of ContentsIntroduction......................................................................................................................................2Project Objective.............................................................................................................................3Project Scope...................................................................................................................................4Literature Review............................................................................................................................5Research Questions/Hypothesis.......................................................................................................6Research Design and Methodology.................................................................................................7Research Limitations.......................................................................................................................9Expected outcomes........................................................................................................................10Time Schedule (Research Plan).....................................................................................................11Conclusion.....................................................................................................................................13References......................................................................................................................................14
HI6008 Business Research Assignment: Social Networks in Business_2
Business Research2Research title: Advantages and Disadvantages of using Social networks in Business IntroductionThis research program has been initiated on the topic “Advantages and Disadvantages of using Social Networks in Business”. According to Sinclaire & Clinton (2011), social networks are widely being used by the businesses for the purpose of interacting and communicating with the people for establishing social relationships. Impact of social networks can be seen on the performance of the organizations. Social networks are being used by the businesses as a marketing tool for the promotion of the product or services offered by the business (Siricharoen, 2012). Implementation of the marketing strategies is being implemented with the use of social networks. Different businesses are using social networks for the purpose of enhancing their performance and marketing of the business (Baruah, 2012). With the change in the business environment, there has been a rise in the use of social networks by the businesses. Businesses areusing social networks for the purpose of interacting with the customers or potential customers (Jefferson & traughber, 2012). This research program will discuss the role or importance of social networks for businesses. It will also discuss the various advantages or disadvantages of using social networks to the business. Social networks have affected the businesses in positive as well as negative manner. For the fulfillment of objective of the research, data will be assembled with the use of different approaches or methods.
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Business Research3Project ObjectiveImportance of social networks in the business environment is increasing due to various reasons. There are various aspects attached to social networks which determine the decision of business towards the use of social networks for the business. The objective behind the execution of this research program is to identify the various advantages and disadvantages of using social networks in business. Different organizations are using social networks for enhancing the communication process of the organization with the customers or potential customers. Knowledge of the role of social networks will be developed in this research program along with the benefits and drawbacks of social networks for business.
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