Adventure Hire Company marketing plan

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Marketing Plan
[Type the document subtitle]
3/11/2020
student name

Executive summary
The report will include Adventure Hire Company marketing plan for one of the new product
concept introduced by the company that is survival kit for vehicle hirers. Targeted service is
adventure trips. The cause for the introduction of the product idea included need of some
products for customer in order to survive in the adventurous trip due to unavailability or
inadequate resources. Marketing objectives include increase the sale of goods and better
public relation.
Recommended marketing mix survival kit offering to the customer will include the basic
products so as to make the customer journey more interesting and safe to adventurous trips
specific regions to WA. The performance review strategy includes measurement as the key
strategy, for which the measuring tools would be Customer feedback and Return on
Investment. The implementation of the marketing plan includes research and development,
setting the benchmark for the objectives, marketing communication plan development,
putting plan into action, social media marketing activities, point of purchase marketing
activities, sale of the goods, taking customer feedback, evaluation of the measuring metrics,
and monitoring and controlling.
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Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Swot analysis..............................................................................................................................4
Strengths of Adventure hire company....................................................................................4
Weakness of Adventure hire company..................................................................................4
Opportunities of Adventure hire company.............................................................................4
Threats of Adventure hire company.......................................................................................4
Gap analysis...............................................................................................................................5
Marketing objectives..................................................................................................................5
Target market segmentation.......................................................................................................5
Recommended marketing mix...................................................................................................6
Product strategy......................................................................................................................6
Pricing strategy.......................................................................................................................6
Placing strategy......................................................................................................................7
Promotional strategy..............................................................................................................7
People.....................................................................................................................................8
Process....................................................................................................................................8
Physical evidence...................................................................................................................8
Marketing performance review strategy....................................................................................8
Implementation plan for marketing strategies............................................................................9
Conclusion................................................................................................................................12
References................................................................................................................................13
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Introduction
Marketing reflect the activities that needs to be considered by the company in order to
promote, create awareness, or improve the business performance of the organisation within
the marketplace is being considered. Adventure Hire Company is one of the WA Company
offering hiring of full range vehicles for adventure trips to tourist. The report will include the
marketing plan for one of the new product concept introduced by the company that is survival
kit for vehicle hirers (Chari & Feng, 2018).
The cause for the introduction of the product idea included potential of loss or damage to the
heired vehicles while going in driven areas. Since the targeted service is adventure trips, it
could be possible that the customers may need of some products in order to survive in the
adventurous trip due to unavailability of all luxurious facilities. Thus, this product facility
would be the success idea as new product concept, which would be discussed along with the
marketing strategies pertaining to this survival kit concept along with assessing the feasibility
of the idea (Adam & Kotler, 2014).
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