Adventure Tourism Destinations - Informational Poster

This informational poster provides an overview of adventure tourism destinations and providers in the industry. It discusses the market size, growth rate, and customer profile. It also covers the strengths, weaknesses, opportunities, and threats of the adventure tourism industry. The poster highlights popular adventure activities such as scuba diving, hiking, zip-lining, and rafting. It also explains the sub-types of adventure activities, including hard and soft adventure. The poster concludes with future trends and references.

ADVENTURE TOURISM
Adventure tourism refers to the tourism
activities in which specifically the
tourists take part in adventurous
activities like climbing, trekking, scuba
diving, rafting and other activities that
are similar to the mentioned ones
(Janowski. Gardiner. and Kwek.,
2021). This discussion will precisely
discuss briefly about the adventure
tourism in particular and then about the
organizations that are the providers of
adventure tourism in the tourism
industry
INTRODUCTION
• Bell Tent Boutique – Bell tent boutique is a UK based company which provides the most
luxurious camping to its customers
• Raw Adventures – This adventure tourism providing organization focuses on those people who
want and desire to push their adventure limits a little more and learn new and exiting trekking
skills.
• Adventure Tours UK – This organization provides amazing tours and adventures involved in
those tours, to the best and desired locations for the individuals that love to explore and
adventure.
• Snowdonia Adventure Activities – This organization in particular focuses on providing a trip to
its customers for adventurous scrambling, kayaking and canyoning.
KEY PROVIDERS
Australia – The continent has a spectacular coastline of around 30,000 miles. And there are a
lot of adventure opportunities present here (Sulaiman. and Wilson., 2018).
Costa Rica – Though Costa Rica is not a huge place, a quarter of the land of the country is
jungle (Amici. And et.al., 2021).
Argentina – The country is full of turquoise lakes and mountain peaks that are snow-topped.
Treeless plains, huge ice fields and wild tundra are majorly attractive (Faryś).
DESTINATIONS
Scuba diving – A well-known and extremely
fun under water activity (Fuchs, G., Reichel.
and Shani., 2016).
Hiking – This activity is for someone who
loves mountaineering and would want to
experience the shallow and the treacherous
sides of the mountains by going up on them.
Zip-lining – Soaring through the trees and
jungles and exploring nature from a higher
angle is something what an individual does in
zip-lining (Speelman. And et.al., 2020).
Rafting – An individual gets to experience the
battle and the calm side of the river by
floating down through it.
Activities
• Hard adventure – These activities
are the ones that are highly
dangerous and risky in nature. Not
everyone is capable of doing these
and also not everyone is allowed to.
These are, caving, sky diving, etc.
(Mason. Gos. and Moretti., 2016).
• Soft adventure – These activities
are less risky and dangerous in
nature in comparison to the hard
adventure activities. Also, these
activities are usually led by some
professional. These are,
backpacking, birdwatching, etc.
(Rantala. and et.al., 2018).
Sub-types
Reduction of stress
Easy way of exercising
Rejuvenation of soul
The adventure tourism part of the tourism industry had a market size that was in
particular valued around $112,227 million in the year 2020 and the estimated
reach of the market value of this industry tends to be $1,169,095 million by the
year 2028. This industry in particular is estimated to grow at a compound annual
growth rate of more than 20% from the year 2021 to the year 2028. Only the soft
segment of the industry is expected to grow with a same CAGR too by the year
2028 (Gross. and Sand., 2019).
Key facts, Statistics, Impacts
The individuals who are thrill-seekers
and are looking forward for a major
adrenaline rush.
They can be of any age, among them
around 27% of the tourists are from
the age of 25 years to 44 years and
almost 25% are above the age of 54
years.
62% of the adventure seekers are
international tourists or have had an
international trip in the duration of
three years.
68% of the tourists earn an average
family income of more than $75,000.
Using virtual reality tours
Implementing chatbots
Slow tourism
Solo travelling
Strengths
The biggest strength of the
adventure tourism industry is that
it can provide it services to its
customers in an online manner as
well as in a face to face manner
(Janowski. Gardiner. and Kwek.,
2021).
Weaknesses
The sector of adventure tourism
majorly lacks in the sector of
partnering with travel agents
such as airlines.
Opportunities
The major opportunity in the
market for adventure tourism is
capturing a huge potential market
that is not yet discovered.
Threats
The major threats are economic
conditions and stability of the
countries.
Amici, A.A. And et.al.,
2021. Conservation,
education, and adventure
tourism: A case study of
adventure parks as
potential venues for
communication in
Monteverde, Costa Rica.
Journal of Ecotourism.
pp.1-16.
Blake, A., 2022.
Economic Impact. In
Encyclopedia of Tourism
Management and
Marketing. Edward Elgar
Publishing.
Faryś, M., The use of
selected natural values in
the Iguazú National Park
for the practice of
adventure tourism. Studia
Periegetica.14. pp.83-
Customer profile
Future trends SWOT analysis
REFERENCES