Understanding the World of Adventure Tourism: Key Providers, Destinations, Activities, Sub-Types, and Future Trends

Introduction
Adventure tourism is concerned with activities that includes physical
practices cultural exchanges so that new connecting with landscape
can be derived. In the current era, there are different types of tourism
which has its own importance. The current report will pay attention on
developing understanding about adventure tourism by involving
information regarding key providers, destination activities, sub types,
key statistics and impacts. Present report will comprise customer
profile, future trends and SWOT analysis.
Destinations/ activities/ sub-types
•There are number of places which can be visit by traveler in UK and
other areas so that adventure related practices can be exerted. It
comprises lundy island for swim with seals, surf sennen cove, zip
down velocity 2, climb England, white water rafting, cycle giants
causeway, bungee jump, etc corn well, etc. The places that can be
visited include Edinburgh, Kent, Bothy, mid wales, somerset, north
wales, norfolk , etc.
• There are few elements of adventure tourism which includes
space, commercial viability, satisfaction, attraction , unususalness ,
etc. there are various places which can be visited by an individual
and group of traveler f or getting higher adventure related experience.
On the basis of this, it can be identified that there are few sub
types of adventure tourism that can be included in list for having
higher satisfactory experience (Rantala and et.,al., 2018). It involves
mountaineering , trekking, bungee jumping, mountain biking,
cycling, canoeing, exploring scuba diving, canyoneering, hiking,
sand boarding, rock climbing, zip-lining,paragliding, etc.. Some
obscure forms of adventure travel comprises ghetto and disaster
tourism. In addition to this, awareness , consideration, etc need to be
provided traveling with these places. In the whole world there are
many famous places that can be explored by people having interest in
adventure activities. There are several mini adventure places as well
available in UK that gives immense pleasure and experience to
customers.
Conclusion
From the above report it can be concluded that adventure
tourism is associated with activities like cultural exchange,
etc. in addition to this, the current report has given emphasis
on assessing key providers, Destinations, activities, sub-types
Key facts, statistics and impacts. Include impacts and
reference multiplier and leakage effects are included in the
present report. Current study has included future trends and
SWOT analysis so that proper knowledge regarding
adventure tourism can be derived.
Future trends
Key providers/ organisations
• There are number of organization that provides service of conducting adventure
tourism to its clients. Each company has few competitive advantages for
attracting larger number of competitors. It includes various organization
includes Bell Tent Boutique,Wash & Waterpoof., Adventure Tours UK, Raw
Adventures, Snowdonia Adventure activities, want to canoe, KE Adventure
travel, G Adventure, Indus travel, Rabbie's tours, Hay travel, etc which offers
different services to its clients. There are number of service that are provided by
these organization which includes day hiking, back packing, zip lining,
climbing, free fall, rafting, mounting, skiing and snowboarding , etc so that
greater adventure practices can be done by customers. There are various travel
agents available in UK that gives proper insights and knowledge regarding
adventure practices and related cost & benefits so that worth full experience can
be given to cients.
• There are various organization that operates on all small, medium and large
scale. According to budget of client different type and level of adventure services
are provided by these companies (Janowski, Gardiner and Kwek, 2021). It
becomes essential for the customer to look into all these services of quality to
fulfill their requirements in turn better approach can be derived. Each
organization provides different kinds of benefit to traveler so that higher
meeting their requirement to get leading position by offering adventure tourism
services.
References
•Gross, S. and Sand, M., 2019. Adventure tourism: a perspective paper. Tourism
Review.
•Hansen, M., Hjalager, A.M. and Fyall, A., 2019. Adventure tourism innovation:
Benefitting or hampering operations?. Journal of Outdoor Recreation and
Tourism, 28, p.100253.
•Janowski, I., Gardiner, S. and Kwek, A., 2021. Dimensions of adventure
tourism. Tourism Management Perspectives, 37, p.100776.
•Janowski, I., Gardiner, S. and Kwek, A., 2021. Dimensions of adventure
tourism. Tourism Management Perspectives, 37, p.100776.
•Pomfret, G., 2021. Family adventure tourism: Towards hedonic and eudaimonic
wellbeing. Tourism Management Perspectives, 39.
•Rantala, O. And et.,al., 2018. The softening of adventure tourism. Scandinavian
Journal of Hospitality and Tourism, 18(4), pp.343-361.
Threats StrengthsOpportunities Weakness
SWOT Analysis
Key facts, statistics and impacts Customer profile
Demographic (age, gender etc)
The customer targeting for adventure tourism that pay attention on getting clients
from focusing on behaviors, psycho and demo graphics. (Pomfret, 2021.) This
majorly attract age group from 35-47 years old people in both female and male
category. This is basically segmented on the basis of type, activity, travellers, age
group and sales channel .
Geographic (where do they come from?)
From each segment of world people come fro conducting adventure activities. From
this it can identified that adventure tourism focuses on giving emphasis on
attracting and retaining client on the basis of age group. It can be said that there
are few characteristics that are possessed by customers targeted by adventure
tourism for inclining conversion rate in turn higher profitability can be derived.
Other (motivations and behaviour)
Customer profile is basically associated with giving focus on identifying features
of targeted audience so that higher ability to use correct method for retaining &
attracting larger audience can be derived. Each type of tourism focuses on distinct
form of clients so that particular marketing practices can be developed to have
higher conversion rate, profitability, inclined growth rate, etc, Adventure tourism
type comprises is different kind of activities which require larger interest
towards taking risk , exploring new places, getting higher emphasis on inclining
knowledge, getting culture differentiation information, etc.
Environmental impacts (for example impact on local natural or animal
habitats)
There are various environmental impact that has positive impact such as
discovering new areas so that positively affect processing.
Economic impacts (for example revenue generated for local community)
The impact of adventure tourism is found to be positive as injection of money into
local economy, creation of job, opportunities for building enterprise and family
business (Gross and Sand, 2019.). It inclines facilities in economy so that economic
development can be conducted. Tourism leakage occurs when revenue generated
by tourism is lost to outside economies. The cumulative consequence can be
identified that traveler stay an foreign hotel for exploring different places that
mobile money from home country to other. The multiplier effect is concerned with
expenditure conducted on part of economy for encouraging growth of other sector.
It impacts includes creating jobs in hotel, etc.
Socio-cultural impacts (for example impact on local culture or society)
Adventure tourism industry has grown at rapid space in world due to many reason but
one of the essential fact behind this is that life style of people has changed. The
major fact regarding traveling in this particular type includes higher purchasing
power and different way of incurring disposal income. Traveling has been part of
life style which indicates that people want to explore rare and incomparable
experiences. There is 19% of world adventure travel and out of them only 40% a re
active for traveling
Market size (revenue generated, number of tourists per year)
There is higher growth regarding this particular segment of tourism will occur in
2020-2028 at a CAGR of 20.1%. I the market of adventure tourism mar is valued at
$112,227 million in 2020. from the comparison to worlds tourism market world
reached around 0.54 billion. it can be articulated that in global tourism there is
declining trend is found.
Title and Student names/ID Environmental (new destinations, new sub-types)
The future of tourism industry includes experience, rejuvenation,
adventure, fulfillment, etc so that ability to attract higher clients can
become possible. On the basis of this, it can be interpreted that trends
in tourism industry changes along with altering policies and
regulations. In order to cope up with these type of policies so that at
least 42% of participating with range of adventure activities. It
itineraries and greener low impact remain high consumer demand.
The major trends it does not go scuba diving, ride a motorcycle, head
to zip line adventure park, go bungee jumping , etc are crucial activities
that are trending in present time.
Economic (forecast growth)
In the adventure tourism there are various hype can come in this
particular sector so that higher profitability and sustainability can be
derived. To become successful organization in specific industry it
becomes essential to give emphasis on gathering crucial information
that can contribute in meeting standard criteria. The particular
activities can rise in adventure industry includes hiking , culinary ,
cultural and wellness focused activities, electric bike cycling, etc. in
addition to this, it can be identified that there are various future trend
that highly dependent on using artificial intelligence for discovering
the uncovered area for inclining growth and development of particular
economy so that higher liquidity can be generated to have greater
revenue. (Hansen, Hjalager and Fyall, 2019).
Social (new types of tourist and customer behaviour)
It is concerned with forecasting future taste, preferences, growth rate,
etc. It aids in giving much emphasis on finding that what new
activities, growth trends, etc will be found in upcoming scenario. In
the adventure tourism industry includes local activities are favored,
sustainability is top of mind, health and safety plans are essential, rise,
contact less booking, small group travel, etc. on the basis of this it can
be found that there are number of trends that can arise in future time.
Technological
Advanced technology has increased which ha incline innovative
practices so that greater adventure practices can be conducted.
• Higher specialization in innovative practices that
allows it to attract larger number of customer
which helps in inclining profitability.
• Cultural heritage, safe environmental practices
and economic growth are crucial strengths of
adventure tourism (Janowski, Gardiner and Kwek,
2021).
• Diverse culture, traveling convenience and
enough resource to produce quality products fro
inclining sales.
• personalized service with unique
experience and unusual venues to
attract people by discovering new
places.
• Environmental friendly places,
economic services and digital marketing
can help in increasing profitability.
• pandemic related to covid 19
has adversely affected
adventure tourism industry.
• Higher competition as
switching cost is less that is
threat for continue operation.
• Less management skills, ,motivation
and absence of proper structure of
development.
• Less turnover rate due to presence of
seasonal staff that decline
specialization
• conventional marketing strategies are
seen in current highlighted type of
adventure tourism.